Director of Marketing

Glen Allen, VA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive comprehensive marketing leadership and brand strategy for Cushman & Wakefield | Thalhimer across multiple markets, with a focus on growth, client development, and digital via cross-functional oversight.

  • Own development and execution of the firm’s marketing strategy and annual planning.
  • Must-have: Minimum 8 years’ management and design/marketing experience with a strong graphics background.
  • Standout: Cross-functional leadership spanning brand, digital, PR, and CRM alignment across offices.

Job Description

Responsibilities

  • Strategic Marketing Leadership
  • Develop and execute a comprehensive marketing strategy aligned with the firm’s strategic plan and growth objectives
  • Partner with Executive Leadership to refine brand positioning and competitive differentiation.
  • Responsible for annual marketing planning, budgeting, and resource allocation.
  • Responsible for determining specific brokerage and business line needs, including how they relate to the corporate strategic plan and developing strategies to ensure projects contribute to increased revenue and growth in designated markets and business lines.
  • Business Development and Client Retention
  • Lead coordination of high-level presentations for significant new business pursuits for production teams in brokerage, commercial and multifamily management.
  • Develop scalable processes for RFP responses, pitch materials, and business development support across all markets.
  • Collaborate with brokerage and property management leadership to identify top and target clients and implement consistent outreach strategies.
  • Ensure CRM alignment and data integrity to support pipeline visibility and client targeting.

Responsibilities (continued)

  • Drive thought leadership initiatives that support client retention and deepen key relationships.
  • Brand, Communications & Digital Strategy
  • Lead corporate brand strategy development and implementation across all business lines and offices.
  • Develop and enforce brand standards and ensure consistent messaging across printed materials, digital platforms, advertising, and social media.
  • Oversee website strategy, digital marketing campaigns, and social media performance.
  • Manage public relations efforts, press releases, and reputation management initiatives.
  • Stay current with emerging marketing technologies, digital platforms, and industry trends to ensure competitive advantage.
  • Department oversight and direction
  • Responsible for the successful planning, development, administration and
  • execution of specific marketing and design projects.
CREW Greater Cincinnati logo

CREW Greater Cincinnati

With 150+ members, CREW Greater Cincinnati is the leading organization for all levels of women in the Greater Cincinnati commercial real estate field. As part of CREW Network, the industry’s premier networking coalition, CREW Greater Cincinnati is dedicated to advancing the success of women in commercial real estate. CREW Network’s membership of more than 10,000 professionals in over 70 global markets represents all aspects of commercial real estate—providing our members with direct access to real estate professionals across all geographies and disciplines.Since 1995, CREW Greater Cincinnati has connected commercial real estate professionals in the tri-state area, working together to: -Create a dynamic and supportive environment that promotes advancement through knowledge sharing and networking-Push the boundaries in every facet of commercial real estate through provocative dialogue among peers from every discipline in the industry-Provide educational programs which directly affect your day-to-day work and promote real change-Encourage our members to be a force for activism and involvement in our communities.CREW Greater Cincinnati members are empowered by sharing their knowledge and experience with others in our community, while also learning from the insight and know-how of others. That’s why we focus our efforts on networking programs such as our yearly banking panel and hold our annual golf outing. In growing and strengthening our network, we aim to create more opportunities for women in commercial real estate.

Founded in 1995
Cincinnati, Ohio, USA

Traffic Signals

Monthly Visitors
42K
Traffic Source Mix
Search
37.2%
Direct
54.5%
Referral
5.5%
Social
1.7%
Paid
0.9%