Responsibilities

• Serve as the leader on all marketing related projects for the company
• Develop and execute a marketing vision and plans that aligns with the Company’s strategy
• Support new product launches and development of launch plans
• Lead the refreshing of the Company’s websites
• Develop a daily, weekly, monthly dashboard to ensure the effectiveness of our marketing efforts
• Develop various marketing initiatives via collaboration and personal initiative. Manage and report on the marketing initiatives to ensure successful implementation that meets projected KPI’s and ROI expectations
• Work across a broad cross-functional team to support marketing contributions to the planning, opening and development of new stores/locations
• Support and collaborate with sales representatives on marketing initiatives, various campaigns and ad hoc projects and requests
• Lead data driven marketing activities with an emphasis on metrics, lead development and lead nurture, and relationship management
• Increase brand awareness and reach across, multiple platforms and optimize online presence

Requirements

• Bachelor’s degree or equivalent experience/education combination in Marketing or Business
• Preferably has experience in an industrial product
• 7-10+ years of related experience