Responsibilities

• Lead an integrated marketing and communications strategy aligned to wear blue’s strategic plan, spanning brand, digital, social media, media relations, and partner communications.
• Develop annual and campaign plans grounded in audience insights and research, including messaging, content calendars, timelines, and promotional materials.
• Ensure consistent brand standards and messaging across all channels, programs, and stakeholders (staff, chapters, volunteers, partners).
• Lead content development and channel execution across web, email, social, and campaign communications to grow awareness and engagement.
• Manage media relations and executive communications, including spokesperson support and drafting public-facing remarks, talking points, and statements.
• Partner cross-functionally to support events, campaigns, and partner communications, including representing wear blue at key meetings and events.
• Lead and coordinate employees, contractors, and volunteers supporting marketing and communications by setting priorities, coaching, and driving accountability.
• Manage the marketing and communications budget, track performance, provide recommendations, and report outcomes and wins to leadership.
• Other duties as assigned.