Director of Marketing & Communications

Columbus, GA (On-site)

Salary Not AvailableDirector/Executive2+ years expFull time

Posted 4 months ago

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Job Summary

Drive hospital branding and public relations strategy across media channels, with a focus on growth, brand consistency, and stakeholder engagement.

  • Must-have: 2–5 years in healthcare/medical PR or communications with a related bachelor’s degree.
  • Standout: Proven media relations, cross-functional collaboration, and event-driven growth initiatives.
  • Standout: Experience building consistent branding across channels and executive communications.

Job Description

Responsibilities

  • Leads development and execution of proactive branding and marketing strategies across all media channels.
  • Coordinates internal and external communications, media relations, publications, and advertising.
  • Manages planning and promotion of special events to support hospital growth and visibility.
  • Develops content for public relations materials, including press releases, media kits, pitch letters, and executive statements.
  • Partners with business units to align marketing initiatives with strategic goals.
  • Builds and maintains professional relationships with local and regional media, community partners, and stakeholders.
  • Manages daily public relations activities including agency relationships, media interactions, and placement strategies.
  • Drives growth by identifying and implementing opportunities for service expansion and market engagement.
  • Ensures brand consistency and customer service excellence across all communication touchpoints.
  • Collaborates in performance improvement activities and organizational initiatives.

Requirements

  • Bachelor’s degree required in Marketing, Communications, Business, or related field.
  • Certifications must be obtained within time frame required by facility policy if applicable.
  • No specific license or certification required.
  • Minimum of two (2) to five (5) years of experience in healthcare or the medical industry required.

Preferred

  • Master’s degree preferred.
  • Strong background in public relations and communications highly preferred.
St. Francis-Emory Healthcare logo

St. Francis-Emory Healthcare

3.5 Glassdoor

Since opening our doors in 1950, St. Francis Hospital has established a reputation for providing high quality, compassionate care. Our associates strive each day to provide the best care in the Chattahoochee Valley, which includes west Georgia and east Alabama. With 376 beds, more than 2,500 associates, and 300+ physicians on the medical staff, we offer a full range of inpatient, outpatient, and emergency room services, including the only open-heart surgery program in the region.And to ensure that we always offer our patients unsurpassed care, we continue to grow and expand. In 2013, we completed our largest expansion in history, opening two new patient towers, featuring the St. Francis Heart Hospital and the St. Francis Sue Marie Turner Women’s Hospital. In 2016, our affiliation with The Emory Clinic’s Division of Cardiothoracic Surgery fueled an expansion of cardiac services.From cardiac care, orthopaedics, behavioral health programs and emergency services to women’s services and rehabilitation, we have highly trained professionals and the latest technology to help you regain and maintain your health. Some of the national recognition we’ve received includes six disease-specific certifications from The Joint Commission:•Advanced Primary Stroke care•Acute Coronary Syndrome care - First in state of Georgia•Total Hip Replacement care•Total Knee Replacement care•Advanced Inpatient Diabetes care•Perinatal Care Certification - First in state of GeorgiaSt. Francis has been a part of this community for almost three generations. But from our beginnings to our blueprint for the future, St. Francis has always – and will always – fulfill our mission to offer safe, compassionate care to you and your family.To learn more about our departments and services, please visit our website at www.mystfrancis.com

Founded in 1950
Columbus, Georgia, USA
5.3K employees (18 in marketing)
55% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
14.7K
Traffic Source Mix
Search
44.7%
Direct
40.6%
Referral
6.5%
Social
6.7%
Paid
1.4%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
12 (0% of company)
Median Career Experience
15 years
Median Tenure
5 years