Director of Marketing and Communications

Spokane, WA (On-site)

$90K/yr – $100K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the integrated marketing and audience growth engine, aligning brand, digital, PR, and patron experience to maximize ticket revenue, long-term audience development, and community impact.

  • Lead cross-channel strategies and patron insights to drive subscription performance and loyalty.
  • Partner with programming and fundraising to align campaigns with artistic priorities and donor initiatives.
  • Manage brand identity and multi-department review processes to ensure consistent, accessible messaging across touchpoints.

Job Description

Responsibilities

  • Develop, execute, and continuously refine integrated marketing and audience growth strategies that maximize revenue, subscription performance, patron loyalty, and long-term audience development.
  • Lead strategic initiatives focused on audience acquisition, retention, and engagement across all concert offerings and community programs.
  • Oversee the creation and execution of dynamic annual marketing campaigns and promotional strategies across paid, owned, and earned channels.
  • Lead all brand, content, and digital marketing efforts, including email, website, social media, advertising, analytics, and emerging audience engagement platforms for the Spokane Symphony and The Fox Theater.
  • Lead all public relations and media efforts, including press strategy, media relations, crisis communications, and organizational messaging.
  • Direct and uphold brand standards across all public-facing materials and communications to ensure a cohesive and compelling organizational identity.
  • Guide the development and analysis of patron insights, customer research, market trends, and campaign performance data to support informed, data-driven decision making.
  • Partner closely with programming and artistic teams to align marketing strategy with organizational priorities and drive ticket revenue growth.
  • Oversee the activation of patron forward experiences within the Fox Theater and in collaboration with Fox Theater staff to optimize the patron journey and strengthen audience satisfaction and loyalty.
  • Partner with the development team to support fundraising campaigns, donor engagement initiatives, institutional storytelling, and community visibility.

Requirements

  • Minimum five year’s progressive experience (seven preferred) leading or participating in a high-performing, outcome driven marketing or sales team
  • Proven results and strong track record of achieving revenue goals
  • Exceptional written communication skills
  • Experience in the supervision of staff and/or demonstrable capacity for leadership
  • Great attention to detail
  • Understanding and curious of relevant sales trends throughout the performing arts industry
  • An understanding of the functioning of non-profit symphonies and/or arts organizations and a passion for the performing arts, music and/or orchestras
  • Aptitude in working with Tessitura or other CRM databases, Microsoft office products, Google Analytics, and Adobe Creative Suite
  • Demonstrates flexible and adaptive thinking. Has a curious and growth mindset
  • A positive attitude and sense of humor

Preferred

    Benefits

    • The Spokane Symphony offers a competitive benefits package designed to support the well-being, professional growth, and work-life balance of our employees. Benefits for this position include fully paid medical and vision insurance; 401K with match; paid vacation/sick days; paid holidays; Washington paid sick leave; Washington Paid Family and Medical Leave; WA Cares Fund participation; professional development opportunities; and access to select Symphony and Fox Theater performances, subject to organizational policy.