Responsibilities

• Marketing Strategy: Conceive, coordinate, and implement high-level integrated, multi-channel campaigns around marketing, fundraising, and general brand awareness that clearly position the organization as a leader in hunger-relief while supporting the organization’s fundraising and programmatic goals.
• Own the Marketing Operations Plan process for each signature campaign — serving as the single source of truth for campaign details, messaging, timelines, and channel-by-channel execution.
• Establish clear goals, benchmarks, deliverables, and metrics to monitor progress and evaluate success.
• Direct strategic brand initiatives, ensure brand consistency in all Second Harvest programs and communications, and manage cross-functional efforts related to furthering the mission of Second Harvest.
• Build and maintain relationships with vendors to provide added value and develop savings opportunities in the areas of advertising, creative and printing, that don’t reduce the quality or caliber of campaigns.
• Develop and manage the annual marketing budget, including monthly expense tracking, invoice approvals, vendor spend management, annual budget planning, and income budget coordination with Finance and direct response partners.
• Own the RKD contract renewal process, which requires CEO approval.
• Brand Management: Oversee the development, launch, and ongoing management of consumer-facing product brands, including the organization’s retail grocery brand (Simple Goodness), encompassing packaging, retail positioning, brand voice, and creative direction in partnership with external creative agencies.
• Lead physical environment and wayfinding branding efforts across organizational facilities, ensuring signage, environmental graphics, and spatial identity systems align with and reinforce the Second Harvest brand experience.
• Manage agency partnerships and cross-functional coordination to execute wayfinding projects from concept through installation.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, or related areas required.
• Experience: 5+ years proven experience in developing and implementing innovative marketing and communications strategies in complex organizations.
• Experience in fundraising is preferred.
• Skills & Capabilities: Strategic and results-oriented leader who can translate business and operations plans into marketing and communications strategies.
• Tools/Software: Technologically proficient in digital marketing tools, CRM tools, and fundraising software such as Blackbaud’s Luminate Online, Raiser’s Edge, or similar software.
• Other requirements: Our pre-hire process requires acceptable results from the following: professional reference feedback, criminal background, and Motor Vehicle Record. Current Driver’s License and automobile insurance are also required. Criminal backgrounds are evaluated on a case-by-case basis considering several factors (timing, frequency, severity and job relation).

Nice To Have

• Experience in fundraising is preferred.
• Knowledge of Adobe Illustrator/Photoshop, and standard office programs including Microsoft Word, Outlook, Excel, and PowerPoint.
• Knowledge/understanding of the nonprofit sector relating to hunger issues.
• Demonstrated business acumen, including experience of budgeting and resourcing.