Director of Marketing and Communications-Private High School at Novel Prep | Costa Mesa, CA | $90K/yr – $120K/yr

Novel Prep

Director of Marketing and Communications-Private High School

Costa Mesa, CA (Unknown)

$90K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Enrollment funnel ownership and a data driven multi channel approach to drive enrollment growth.

Enrollment funnel ownership: from awareness to enrollment across paid and organic channels.
Growth metrics: track acquisition, conversions, and ROI with dashboards for leadership reviews.
Cross functional alignment: partner with admissions, product, sales and leadership to prioritize initiatives.

Job Description

Responsibilities

Enrollment Marketing Strategy & Ownership
Lead the development and execution of digital marketing strategies focused on student recruitment and enrollment growth
Own and optimize the enrollment funnel (awareness → inquiry → tour → application → enrollment)
Partner with admissions teams to align marketing efforts with enrollment targets
Marketing Strategy & Ownership
Lead the development and execution of comprehensive digital marketing strategies aligned with business goals
Own key growth metrics including customer acquisition, conversion rates, and ROI
Develop and manage the overall online marketing roadmap and campaign calendar
Campaign Management & Optimization
Oversee end-to-end execution of multi-channel campaigns across paid and organic platforms (e.g., social media, online advertising, content marketing)
Continuously monitor, analyze, and optimize campaign performance to maximize efficiency and return on investment
Implement A/B testing and performance optimization strategies
Data-Driven Decision Making
Analyze marketing performance data and translate insights into actionable strategies
Establish KPIs, dashboards, and reporting frameworks to track success
Provide regular performance reports and strategic recommendations to leadership
Team Leadership & Cross-functional Collaboration
Lead and mentor junior marketing team members or external vendors/agencies
Collaborate with internal stakeholders (product, sales, leadership) to align marketing initiatives with business priorities
Drive cross-functional projects to support company growth? (Note: kept as original phrasing)

Novel Prep

At Novel Prep, we believe in unlocking each student's potential. Our dedicated educators are committed to helping students overcome challenges and achieve academic success. Novel Prep has expertise in international curriculum, offering a diverse range of courses. This includes support for the US high school curriculum, AP preparation, and competition for middle school and high school.Our Mission:"Empowering Students, Shaping Futures: Novel Prep's Mission is to Elevate GPAs and Guide You to Your Dream University with Confidence and Excellence."environment.Our History:Founded in 2013, Novel Prep initially focused on assisting international and local high school students in pursuing education in U.S. private high schools. Since 2017, we've embraced online courses, reaching 1000 students by 2019. As of the end of 2023, we've served over 7000 students, delivered 860,000+ instructional hours, helping manage overall GPA, bridging academic gaps, improving current grades, and planning for future academic success. Our goal is to prepare students for entry into top-tier universities.Join us to unlock your potential and achieve academic brilliance. Explore our comprehensive programs and personalized approach today!!

Founded in 2013

Irvine, California, USA

30 employees (5 in marketing)

www.novelprep.org