Responsibilities

• Develop and lead the company’s overall marketing strategy to strengthen brand awareness, market position, and product demand across global markets.
• Direct the planning and execution of integrated marketing campaigns including digital marketing, advertising, public relations, events, product launches, and promotional programs.
• Oversee the development and management of corporate branding, messaging, and positioning to ensure consistency across all communications and marketing channels.
• Lead the development and execution of annual marketing plans and budgets aligned with corporate sales objectives and strategic initiatives.
• Manage and mentor the marketing organization including marketing managers, communications specialists, digital marketing personnel, and internal/external creative teams.
• Oversee corporate communications including executive messaging, press relations, media engagement, and crisis communications when required.
• Collaborate with Sales and Product teams to support aircraft launches, sales initiatives, customer events, and dealer marketing programs.
• Establish metrics and analytics to evaluate marketing effectiveness, customer engagement, and campaign performance, ensuring continuous improvement.
• Direct global event strategy including trade shows, industry events, product demonstrations, and dealer conferences.
• Monitor industry trends, competitive activity, and market opportunities to guide marketing strategies and product positioning.