Director Of Marketing and Communications

Greensboro, NC (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Lead PTAA's marketing strategy and communications to boost membership, awareness, and services.

  • Own the development and execution of PTAA’s marketing strategy to support retention and recruitment.
  • Direct campaigns, stakeholder relationships, and deadline management to advance PTAA priorities.
  • Collaborate with PTAA staff to grow membership and elevate public awareness of the multifamily housing industry.

Job Description

Responsibilities

  • You’re applying because you want to develop and lead the implementation of the PTAA’s marketing strategy. You’ll develop and execute long-term marketing strategies that promote PTAA services, improve member retention, and support recruitment.
  • You see the big picture. You know how to direct communication campaigns that advance PTAA’s priorities, anticipate issues, respond to opportunities, build strong relationships with stakeholders, and manage deadlines.
  • Engaging on multiple social media accounts? Piece of cake. You know them all, including Facebook, Facebook Ads, Twitter, Instagram, LinkedIn, YouTube, and others.
  • Your mastery of language hooks people in. You work with other PTAA staff on the language that you will incorporate into PTAA marketing and communications materials.
  • Solo work is great, but being part of a team is even better. You’re ready to work alongside your PTAA colleagues as you lead the development and execution of public relations/media relations activities to elevate positive public awareness of the multifamily housing industry.
  • You provide strategic communications and media relations counsel, writing, and presentation support to the Executive Director, Board of Directors, and other association leaders.
  • You’re excited to work with the rest of the PTAA team to grow the membership of the association and actively engaged members.
  • Administrative duties include answering member inquiries via telephone, website, and email.
  • Other duties as assigned by the Executive Director.
Piedmont Triad Apartment Association logo

Piedmont Triad Apartment Association

Piedmont Triad Apartment Association, Est. 1981Identity and Purpose: The Piedmont Triad Apartment Association (PTAA) is the leading multi-family housing organization serving the Piedmont Triad region. Originally organized by apartment owners and operators, today PTAA constituencies also include Vendor Partners, residents, and the community-at-large. It is an advocate for the industry in local, regional, and national legislative issues. PTAA provides leadership and resources to its members in order to create and operate apartment communities Triad residents can trust to meet their housing needs. In concert with AANC and NAA, its principal programs address industry standards and best practices in providing continuing education and professional development. Mission: PTAA brings its constituencies together to improve apartment living in the Triad. Vision: PTAA apartment communities will be recognized as quality housing choices and valuable resources throughout the Triad. Core Values:HonestyIntegrityProfessionalismAccountabilityInclusiveness

Founded in 1981
Greensboro, North Carolina, USA
6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.9%
Direct
54.2%
Referral
5%
Social
11.8%
Paid
1.1%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)