Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with the school’s mission, values, and institutional priorities.
• Serve as a strategic advisor to the Head of School on communications strategy, institutional messaging, reputation management, and market positioning.
• Serve as the institutional steward of Peck’s narrative, ensuring the school’s story, brand positioning, and value proposition are clearly articulated and consistently communicated across all platforms and constituencies.
• Monitor trends in the independent school landscape, establish and monitor KPIs (ex. brand awareness, engagement, conversions), and advise leadership on opportunities and risks related to market perception, enrollment dynamics, and competition.
• Lead the school’s crisis communications strategy, including proactive planning, scenario preparation, and real-time messaging in response to on-campus or community situations; partner with the Head of School and, when appropriate, external advisors to ensure communication is timely, transparent, and aligned with the school’s values.
• Serve as a member of the Administrative Team and contribute to institutional planning and decision-making.
• Partner strategically with the Director of Admissions to support enrollment goals through targeted marketing initiatives and storytelling.
• Lead the marketing strategy and digital campaigns (ex. paid search) for the admissions funnel—from awareness through inquiry—while the Admissions office manages day-to-day CRM operations, such as HubSpot.
• Develop campaigns and communications that highlight the distinctiveness of a Peck education and engage prospective families across northern New Jersey.
• Collaborate with Admissions to ensure prospective families experience a cohesive and compelling narrative throughout the admissions journey.
• Serve as the steward of Peck’s brand, voice, and visual identity.
• Ensure consistency of messaging and storytelling across departments and communication channels.
• Identify and develop compelling stories that highlight Peck’s students, faculty, programs, and community life.
• Strengthen Peck’s visibility in the broader community through strategic media engagement, partnerships, and outreach.
• Support the marketing and communications efforts for Peck’s auxiliary programs, including PEP and Summer Camp, by developing promotional materials, digital content, and campaigns that increase visibility, engagement, and enrollment.
• Oversee the development and production of major school communications, including digital content, publications, newsletters, website updates, and social media.
• Provide editorial leadership and writing support for institutional messaging, including speeches, announcements, and communications from the Head of School.
• Maintain and execute a comprehensive communications calendar aligned with the school’s priorities and annual rhythms.
• Support the development and execution of crisis and sensitive communications in alignment with institutional priorities and leadership guidance.
• To ensure the Marketing and Communications office operates with clarity, alignment, and proactive planning, the Director establishes and leads key operational structures for the department.

Requirements

• Bachelor’s degree required; advanced degree or relevant professional experience welcomed
• Significant experience in marketing, communications, brand strategy, or institutional storytelling
• Demonstrated ability to lead strategic marketing and communications initiatives within complex organizations
• Experience collaborating with senior leadership and advising on institutional messaging or reputation strategy
• Exceptional writing, editing, and storytelling skills across multiple formats
• Experience managing creative teams and external vendors
• Familiarity with digital marketing platforms, analytics tools, and CRM systems (HubSpot experience preferred)
• Ability to balance strategic leadership with hands-on project execution in a fast-paced environment

Preferred

• Advanced degree welcomed
• Experience in independent schools, education, or nonprofit organizations is a plus
• HubSpot experience preferred

Benefits

• group health, dental, and vision insurance
• health savings accounts
• flexible spending accounts
• a 403(b) retirement plan
• paid time off (sick, vacation, holidays)
• professional development opportunities