Responsibilities

• Develops coordinated public information, marketing and promotion and communication programs to enable effective communications of Corporate activities and programs.
• Advises in the formulation and accomplishment of goodwill programs and better understanding in communities in which the Corporation and its hospitals and medical centers operate.
• Acts as liaison and advisor for individual hospital communications and public relations efforts.
• Participates in the formulation of policies and dissemination of procedures on matters of public information, marketing, health education and community relations.
• Insures that public information and communications efforts of hospitals are consistent
• Directs issuance of newsletters, bulletins, annual reports and other publications originating from Corporate headquarters or local hospitals.
• Establishes and maintains proper relations with communications and news media.
• Directs programs for placing manuscripts on activities of the Corporation in medical, professional and other publications, and news conferences on important developments affecting the Corporation and public.
• Establishes programs for effective communication of policies, programs and developments relating to all matters concerning employee relations.
• Controls promotion and publicity programs within the division and coordinates outside agencies contracted to assist in administration of such programs.

Requirements

• A Baccalaureate Degree in Business Administration, Management, Industrial Relations, Public Administration, Social Work, Journalism or approved related fields; and,
• Six* or four** years of responsible public relations and marketing experience involving relations with the press and communications media, employee relations, communications, community affairs, public information, Corporate and business affairs, governmental and legislative affairs and relations, including three years in supervisory, administrative or management functions and activities; or,
• A satisfactory combination of equivalent training, education and experience.

Preferred