Responsibilities

• Own the overall enrollment growth strategy across digital, offline, and partnership channels
• Build and optimize the full enrollment funnel (awareness → inquiry → tour → application → enrollment)
• Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning
• Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing
• Own key performance metrics such as CAC, conversion rates, and ROI
• Drive continuous optimization through data analysis, experimentation, and A/B testing
• Develop and scale offline marketing initiatives, including:
• Open houses
• School fairs
• Parent engagement events
• Local sponsorships
• Ensure strong integration between offline touchpoints and digital conversion funnels
• Build and maintain relationships within the Orange County education and community ecosystem, including:
• Schools
• Tutoring centers
• Community organizations
• Parent networks
• Develop partnership-driven acquisition channels and referral pipelines
• Represent the organization at local events and networking opportunities
• Own overall brand positioning, messaging, and storytelling
• Ensure consistency across all channels (digital, offline, PR, and internal communications)
• Oversee social media strategy, content direction, and external communications