Responsibilities

• Develop and own the Foundation’s annual communications plan, setting strategy and priorities across earned, owned, and paid channels and ensuring all efforts ladder up to institutional goals, including increased museum attendance and on-site revenue.
• Serve as a thought partner to the Chief Executive Officer and Director of Public Programs on programming decisions, advising on what will resonate with audiences and carry communications value– from exhibit concepts to event formats to public engagement opportunities.
• Lead and align integrated promotion strategies for major moments—including exhibit openings, signature events, awards, and legacy milestones—working in close partnership with the Digital Media and Marketing Manager, Social Secretary and Event Coordinator to coordinate PR, digital, email, and paid media for maximum reach and impact.
• In partnership with the Digital Media Marketing Manager, oversee paid media strategy ensuring campaigns are well targeted, aligned with institutional priorities, and effectively driving attendance, engagement, and conversion.
• Develop and execute a proactive media strategy that earns coverage for the Foundation’s programming, exhibits, events, and institutional milestones at the local, statewide, and national level.
• Build and maintain relationships with journalists, editors, producers, and influencers across traditional and digital media.
• Create and manage a communications calendar that aligns outreach with organizational priorities and drives visibility and relevance, including exhibit openings and closures, legislative anniversaries, high-profile events, and external speaking and media opportunities for leadership.
• Serve as the primary media liaison, managing inquiries and ensuring timely and accurate responses.
• Manage the public profile and media presence of the President and CEO, building an external engagement plan for leadership, identifying and evaluating proactive and reactive media opportunities, and ensuring the preparation that supports strong public appearances.
• Draft and coordinate talking points, op-eds, media advisories, and other materials for leadership.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• A minimum of 8 years of progressive experience in communications, public relations, or marketing, with demonstrated leadership of a team or function.
• Experience developing and executing communications strategies across multiple channels, including earned, owned, and paid media, that drive audience growth, expand reach, and increase engagement.
• Experience leading and developing a communications team, with the ability to set direction, prioritize work, and ensure execution across functions.
• Ability to work cross-functionally and influence decisions across teams, including programming, leadership, and external partners.
• A track record of securing meaningful media coverage and managing media relationships.
• Strong writing and storytelling skills with the ability to tailor messages for different audiences and channels.
• Experience managing external agency or vendor relationships.
• Comfort operating at both the strategic level and the execution level—knowing when to direct, when to do, and when to delegate.
• Knowledge of media monitoring tools and analytics.

Preferred

• Experience in nonprofit, cultural, or mission-driven organizations.
• Familiarity with the Texas media landscape and/or national political and cultural media.
• Experience managing executive or thought leader visibility and media presence.

Benefits

• Comprehensive health insurance plan with dental and vision options
• Employer contribution to 403(b) retirement plan after one year of employment
• Earned PTO including vacation and sick days
• Flexible work arrangement