Responsibilities

• Engage with company leadership to create and implement strategic marketing strategies and plans with clear objectives at a brand and product level
• Project management and coordination of promotional efforts including social media, direct marketing, events, sponsorships, and public relations
• Manage the day-to-day marketing operations and oversight of 3rd party vendors
• Manage the marketing budget and expenses
• Create online marketing strategy and content, including writing copy
• Assist in creating and publishing concise and engaging customer-facing content including product information, website content, newsletters, PR pitches, and social media conversations
• Support sales through the creation of customer lists, development of media and content, identifying channels, and targeting trade show opportunities
• Plan and coordinate outreach events and media engagements
• Ensures brand consistency in all marketing materials
• Balance between online and offline strategies

Requirements

• Bachelor’s degree in marketing or a related field
• 15+ years of marketing, communications, or other relevant experience
• Proficient in technology and driven to master new platforms (e.g., Salesforce, HubSpot, LinkedIn ads, etc.)
• A strong understanding of the entire marketing and brand management process, focusing on leading campaigns from start to finish
• Skilled in strategic planning, with a keen ability to identify and capitalize on opportunities while optimizing company growth
• Experience managing content on social media platforms including LinkedIn, X, and Instagram
• Analytical, detail oriented, and adept at prioritizing tasks efficiently
• Discerning ability to screen proprietary data for content releases
• Strong demonstration of a "test, measure, learn" mentality
• Strong organizational and time management skills and written and oral communication skills
• U.S. Person

Preferred

• Media editing and production programs such as Adobe Photoshop and Adobe PremierePro
• Experience with multiple forms of marketing content, including podcast, blog, and video
• Experience translating technical content into accessible language for a broad audience
• Experience in a similar role within the aerospace industry and/or a technology startup environment, including industry standards