Director of Marketing & Communications Level I

New York City, NY (On-site)

$120K/yr – $140K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own broad public communications and community relations across multiple hospitals; shape messaging, media outreach, and stakeholder understanding while enforcing corporate policy and coordinating across departments.

  • Own the public information and media relations programs that connect hospitals to communities and patients.
  • Coordinate cross-hospital communications, marketing, and health education efforts to ensure consistent messaging.
  • Lead formation of goodwill and community outreach activities, with an eye toward awareness and access to preventive care.

Job Description

  • Develops data, analyzes and evaluates beliefs, interests, needs, knowledge and practices of specific population groups as related to the activities of Corporation hospitals. Analyzes patient and community perceptions of attitudes toward HHC services to patients with particular attention to impediments to communication, information access and reasonable utilization of such services.
  • Studies and analyzes the social structure of assigned communities, identifies and evaluates the nature of community organizations relating findings to program development, implementation and evaluation. Engages in programs and activities which develop awareness in the various service communities and patient populations of the Corporation with respect to available preventative medicine health care, technical assistance, program approaches, facilities and services of HHC.
  • Develops coordinated public information, marketing and promotion and communication programs to enable effective communications of Corporate activities and programs.
  • Advises in the formulation and accomplishment of goodwill programs and better understanding in communities in which the Corporation and its hospitals and medical centers operate.
  • Acts as liaison and advisor for individual hospital communications and public relations efforts.
  • Participates in the formulation of policies and dissemination of procedures on matters of public information, marketing, health education and community relations.
  • Insures that public information and communications efforts of hospitals are consistent with policies and objectives of the Corporation.
  • Directs issuance of newsletters, bulletins, annual reports and other publications originating from Corporate headquarters or local hospitals.
  • Establishes and maintains proper relations with communications and news media.
NYC Health + Hospitals logo

NYC Health + Hospitals

NYC Health + Hospitals is the nation’s largest public health care delivery system. We are an integrated network of hospitals, trauma centers, neighborhood health centers, nursing homes, and post-acute care centers. We are a home care agency and a health plan, MetroPlus. The health system provides essential services to more than 1.4 million New Yorkers every year in more than 70 patient care locations and in their homes. Our talented workforce of more than 40,000 represents the diversity of our city and the communities we serve. The excellence of our staff, and our continued mission to care for all without exception, make us unique and rightly positioned to provide equitable, high-quality, culturally responsive, and affordable health care in every New York City community.Our promise to New Yorkers: Empower every New Yorker – without exception – to live the healthiest life possible by providing equitable, high quality, culturally responsive, and affordable health care in every community.

New York, New York, USA
16K employees (138 in marketing)

Traffic Signals

Monthly Visitors
486.7K
Traffic Source Mix
Search
66.7%
Direct
26.7%
Referral
5.5%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~15.9K

Marketing Team

Marketing Team Size
100 (1% of company)

Funding

Total Funding
$3.9M
Last Raise
$3.9M
Grant, 4 years ago

Funding History

  • Jul 2022
    Grant • $3.9M

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