Responsibilities

• Serve as the Museum's primary brand steward, leading the development of brand guidelines, messaging frameworks, and content standards.
• Lead marketing and communications execution during the Museum's pre-opening, launch, and early operating phases, including integrated campaigns for exhibitions, programs, and events.
• Develop and oversee the Museum's digital strategy, including website content, email, social media, and digital storytelling.
• Serve as the Museum's primary media contact, managing press relationships and leading a comprehensive media relations strategy.
• Lead membership program strategy, development, and management as a core component of audience development and institutional sustainability.
• Serve as a strategic partner to Development, Exhibitions, Education, and Operations to align messaging, public engagement, and membership goals.

Requirements

• Minimum of eight years of progressive experience in marketing, communications, public relations, brand strategy, or digital engagement, ideally within museums, arts and culture, higher education, or mission-driven nonprofits.
• Strong experience managing digital communications and proven media relations expertise, including press strategy and writing press materials.
• Outstanding writing, editing, and storytelling skills, with a demonstrated commitment to equity, inclusion, and community-centered engagement.

Preferred

• Experience supporting a major institutional launch, campaign, or public opening strongly preferred.
• Experience designing or managing a membership program, subscription model, or community engagement initiative preferred.