Responsibilities

• Manage Narrative Architecture : Define Heron’s voice and vocabulary that holds across every channel and audience. The blog, the customer brief, the LinkedIn post, and the press pitch should all sound like they come from the same company with the same conviction. Your job is to make sure they d o.
• Story Mine : The best content Heron can produce lives inside the heads of our employees. You’ll build the relationships and the process to extract it and turn it into content that no competitor can replicate. You also keep your finger on the pulse of industry conversations, competitor moves, and the moments where Heron should have a voic e.
• Drive the Editorial Pipeline : Own the content calendar end to end — what gets made, when it ships, how it maps to the BD calendar and company milestone
• Shape Channel Strategy and Distribution : Own the blog, newsletter, and LinkedIn. You have a clear point of view on what goes where and why. You test new channels, revamp existing ones, and identify opportunities to amplify Heron’s story at the right moment
• Leverage Earned Media : Build relationships with the journalists and publications that matter in energy, infrastructure, and climate tech. Place stories proactively. Manage inbound press. Position Heron’s leadership as credible voices in the conversations shaping this industr y

Requirements

• 7–10 years in B2B communications, content strategy, or technical marketing, ideally in energy, climate tech, deep tech, or infrastructure. You know the difference between what an investor needs to hear and what a customer needs to underst and.
• Strong writing at the center of everything you do. You can write the technical explainer, the customer brief, and the newslet ter.
• A track record of delivering communications initiatives with measurable outco mes.
• Fluency with AI tools. You use them to extend your output and operate at the capacity of a larger team. Your strategic judgment is your own.

Benefits

• Heron Power provides competitive compensation (salary and equity) and benefits.