Responsibilities

• Develop and manage the creation, management, oversight and strategy of an integrated marketing strategy and budgets for AVMA Administrative Services, LLC’s communication and marketing campaigns, sponsorships, events and initiatives.
• Work with TPA, Trust, and AVMA staff to identify marketing goals; develop and manage marketing plans to achieve those goals; recommend tactics and audiences for each; collaborates with internal and external partners to ensure LLC’s objectives/ goals and related deliverables are on target, message, and budget;
• Manage all facets of marketing campaigns, including direct mail, email, advertising, and other promotional materials/vehicles targeted to AVMA members and the profession, including copy writing, proofreading, vendor management (printer / mail services), and overall project management;
• Monitors effectiveness of marketing initiatives, and provides reports to CEO and team, Marketing and relevant program partners detailed analytics and response rates;
• Oversee all aspects of the Trust activities related to convention, tradeshows and state and local VMA engagement activities. Coordinate with other staff to ensure that booth space is reserved and work with contractors. Coordinate staffing and pre-show marketing efforts, and collaborate with partners to ensure booth content, collateral and presence best represent the Trust and align with AVMA Family;
• Responsible for the marketing messaging, coordinating and aligning performance management across all partners and sponsorships
• Keeps abreast of developments in the veterinary profession, association marketing and management, and related public perceptions and concerns;
• Performs other marketing and branding duties as assigned

Requirements

• 7-10 years of professional marketing, communications, advertising or public relations experience, with not-for-profit experience a plus
• Skilled and experienced at effectively managing projects in a creative environment
• Strong writing skills
• Strong reporting and analytical skills
• Creative, with demonstrated ability bring creative ideas to fruition through writing and project development
• Excellent interpersonal skills
• Motivated self-starter, able to work well both independently and as a team member
• Experienced in development and execution of direct marketing, advertising or branding campaigns
• Strong orientation toward service to others
• Able to handle multiple priorities simultaneously
• Strong collaborative skills

Benefits

• The AVMA Administrative Services offers a robust benefits package with access to health, dental, vision, life, AD&D, short-term disability, & long-term disability insurance; FSA & HSA plans; generous vacation & sick time; 11 Paid Holidays, an Employee Assistance Program (EAP) and 401(K) retirement plan; paid dues for the AVMA, one local VMA, and state licensure.