Responsibilities

• Responsible for the development and implementation of marketing and communications initiatives to serve the information and promotional needs of Children’s of Alabama.
• This includes oversight of research, planning and implementation of messages and media for internal and external audiences.
• Position reports directly to the Chief Development Officer and has management responsibility for the Department of Marketing and Communications.
• Provide strategic leadership and development for marketing and communications with a focus on results driven performance, innovation, service and accountability.
• Develop appropriate reporting for effectiveness of efforts, adapting in response to data.
• Manage a proactive public relations program that elevates the reputation of Children’s of Alabama regionally and nationally.
• Manage disaster and crisis communication plans in conjunction with department staff, administration, safety and security and local emergency management agencies.
• Implement an integrated project management system to ensure appropriate allocation of resources and ability to meet strategic communication and marketing goals for the organization.
• Foster strong internal communication channels to ensure employees are informed and engaged through internal communications, newsletters, and announcements.
• Experience leading digital strategy for social media, web development, and digital content for the health system.
• Experience providing strategic direction and guidance to the creative services team and managing brand consistency and voice across all channels.

Requirements

• More than 10 years relevant, progressively responsible experience.
• Previous management level experience directing a marketing and communications team responsible for creating and deploying enterprise-wide marketing or communication strategies.
• Expertise in developing effective marketing and communications strategies
• Demonstrated leadership and management skills
• Excellent verbal, written and interpersonal communication skills
• Experience with establishing an effective and measurable marketing and communication plan in a multifaceted healthcare setting
• Organizational ability to manage team and department budgets for activities of Children’s of Alabama's Marketing and Communications Department
• Personal computer and software related to communications production.
• Able to use Microsoft Office programs and internet
• Bachelor of Science or Arts in Marketing, Public Relations, or another related field
• Master's degree in Marketing or other related field preferred

Preferred

• Experience working for a hospital/health care system (Preferred)