Responsibilities

• Lead Marketing Strategy: Serve as the School's chief marketing strategist; partner with Advancement and Admissions to design, implement, and analyze comprehensive branding, digital, and print marketing plans.
• Drive Brand Alignment: Oversee school-wide brand integrity, ensuring all high-profile digital publications, newsletters, and promotional materials align with institutional standards.
• Conduct Market Research: Initiate constituent research (parents, faculty and staff, donors, prospective families) to identify key brand attributes and inform strategic marketing practices.
• Oversee Marketing Execution: Direct and contribute to the development of print, web, and social media initiatives for Admissions, Advancement, the academic team, the Board of Trustees, and parent organizations.
• Manage Publications: Oversee the design, production, and creation of major institutional publications, including semiannual magazines, annual reports, and fundraising materials.
• Own Digital & Website Strategy: Partner with the Technology Department and Administrative Team to oversee website design, architecture, usability, and content, maintaining final approval on all public-facing web copy and digital brand messaging.
• Lead the Communications Team: Oversee and manage the Office of Marketing and Communications, providing strategic vision, coaching, and project direction for department staff.
• Develop Executive Messaging: Support the Head of School's messaging and lead the writing, editing, and refinement of all-school communications.
• Budget Management: Develop, monitor, and optimize the department's annual budget.
• Manage Media Relations: Serve as the School's primary media contact under the direction of the Head of School; oversee media buying and advertising strategies.

Requirements

• Education: Bachelor’s degree required; an advanced degree in communications, marketing, journalism, or a related field is preferred.
• Professional Experience: 7+ years of progressive experience in communications, marketing, public relations, or brand strategy.
• Crisis & PR Experience: Demonstrated experience managing public relations and navigating sensitive or high-stakes crisis communications.
• Data & Fiscal Management: Proven experience managing departmental budgets, interpreting marketing data, and assessing the ROI of communication strategies.
• Systems & Tools: Proficiency with Google Workspace, Adobe Creative Suite (Pro/InDesign), and Canva.
• School & Donor Databases: Experience with donor management and school software (Blackbaud/Raiser's Edge preferred) and school CMS platforms (e.g., Finalsite, WordPress).
• Communication Master: Exceptional writing and editing skills.
• Stakeholder Engagement: Exceptional interpersonal skills with a proven ability to collaborate effectively with senior administrators, faculty, Board trustees, parents, and community partners.
• Crisis & Media Relations: Experience in media relations and crisis communications is valued.

Preferred

• Leadership Track Record: Proven experience managing, coaching, and developing a creative team; experience supporting or building new leadership teams is a plus.