Responsibilities

• Develop and implement an integrated communications strategy aligned with the Foundation’s mission, fundraising goals, membership growth, public programming, and events calendar.
• Set annual and campaign-level objectives; recommend messages, channels, and activities; and evaluate and report on progress throughout the year.
• Translate institutional priorities into actionable campaigns with defined goals, timelines, and measurable outcomes.
• Coordinate marketing calendars, production schedules, and internal deadlines across departments.
• Drive the Foundation’s Visibility strategic pillar through multi-channel campaigns that elevate public awareness of the Foundation’s programs, impact, and mission.
• Build a consistent, compelling public presence across digital, print, earned media, and community platforms while expanding reach to prospective donors, members, and visitors to CSRM, Railtown 1897 as well as riders on the Sacramento Southern Railroad.
• Develop measurable visibility goals, track progress against them, and report regularly.
• Champion a culture of philanthropy across the organization, aligning communications strategies with donor-centered engagement and shared fundraising values.
• Partner with development to craft narratives and campaigns that inspire giving, deepen donor loyalty, and integrate stewardship and impact storytelling across all channels.
• Foster shared ownership of the Foundation’s philanthropic mission across departments through internal messaging and consistent language.