Responsibilities

• Develop and execute an annual communications plan that clearly and compellingly reflects The Bush School’s values, mission, and strategic priorities while ensuring accurate, coherent, mission-centered messaging across the community
• Develop and execute an annual marketing strategy that elevates The Bush School educational experience, drives increased engagement with current and prospective constituencies, and raises the School’s profile locally, regionally and nationally
• Lead and manage the Marketing and Communications team to effectively highlight the full Bush experiences, from classroom innovation and experiential learning to community traditions, signature programs, and institutional milestones
• Illuminate and articulate the distinctive nature of a Bush education, including experiential learning, outdoor programs, interdisciplinary study, and community engagement
• Collaborate with the Enrollment Management team to communicate the distinctive value of a Bush education, and to enhance and increase Bush enrollment outcomes in a highly competitive independent school environment
• Collaborate with the Advancement and Development team to support philanthropy, volunteer engagement, and community events and efforts through inspired, strategic communications and compelling storytelling
• Partner with Division Directors and program leaders to highlight and illuminate student, faculty, and staff experiences at The Bush School, as well as supporting communications related to the implementation of strategic initiatives across all departments in the school
• Oversee the creation, editing, and distribution of content for all communications platforms, including but not limited to the school website, social media, newsletters, Experience Magazine, and admissions and alumni outreach collateral
• Guide The Bush School’s digital strategy and presence, using analytics to track performance, refine tactics, and improve engagement across all constituencies
• Manage all aspects of The Bush School’s media relations and crisis communications plan (as needed)

Requirements

• Bachelor’s degree from college or university required, preferably in marketing, public relations, or related field of study
• Master’s degree preferred
• Extensive leadership experience in marketing and communications (seven+ years preferred)
• Experience in utilizing a variety of software platforms related to digital and print design, web content and analysis, database systems and social media platforms and analysis; proficiency with Microsoft Office, Google Apps, Windows, Adobe Creative Suite, Canva, InDesign, Lightroom, Premiere and Mac OS as well as willingness to learn new software as needed.
• A deep understanding of strategic marketing and communications principles and demonstrated success leading complex, mission-driven initiatives
• An authentic commitment to principles of diversity, equity, inclusion and community building in every aspect of the work
• Familiarity with, passion for, and commitment to work in a diverse independent school to champion the mission and vision of the institution
• Exceptional written, editorial, and verbal communication skills, with the ability to adapt voice and tone across audiences of varying ages and backgrounds
• Leadership marked by emotional intelligence, active listening, cultivation of collaboration, flexibility, sense of humor and an ability to inspire creative excellence
• Capacity to engage effectively with students, parents, faculty, staff, alumni, trustees, and external partners to champion the school’s mission and strengthen its reputation and visibility throughout the broader community

Nice To Have

• Master’s degree preferred