Responsibilities

• Develop and implement comprehensive seasonal and long-term marketing and communications strategies, in partnership with the Managing Director
• Lead audience development and retention strategies, with a focus on expanding reach and deepening engagement
• Drive earned revenue growth through strategic campaign planning, pricing alignment, and conversion optimization
• Build BalletX’s brand awareness regionally and nationally through cohesive messaging, strategic advertising, and targeted outreach
• Oversee marketing budgets and ensure efficient allocation of resources
• Support the Managing Director in developing and implementing institutional messaging and storytelling across performances, programs, and initiatives
• Create and manage seasonal campaign plans and integrated communication calendars
• Develop and execute media plans, including paid, earned, and owned channels
• Oversee and guide PR strategy led by the Marketing & PR Manager, ensuring alignment with organizational priorities and maximizing visibility and audience engagement
• Collaborate with the Design & Brand Manager to ensure visual consistency and excellence across all materials

Requirements

• 5+ years of experience in marketing and communications, preferably in the performing arts or nonprofit sector
• Demonstrated success in audience development, revenue growth, and brand building
• Strong strategic thinking with the ability to execute at a high level
• Exceptional writing, editing, and storytelling skills
• Experience developing and managing integrated marketing campaigns
• High level of skill and proficiency in digital content creation, including video filming and editing
• Experience with email marketing platforms (Mailchimp or similar preferred) and CRM systems (PatronManager or similar preferred)
• Experience managing media planning, partnerships, and outreach initiatives
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, email metrics, social insights)
• Proven ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Creative, resourceful, and highly organized
• Comfortable balancing big-picture strategy with day-to-day execution
• Deep appreciation for the performing arts and BalletX’s mission
• Collaborative and communicative, with strong interpersonal skills
• Entrepreneurial mindset with a focus on growth and innovation
• Detail-oriented with a commitment to excellence

Benefits

• health insurance
• 4% 401k match
• paid time off