Director of Marketing Communications at Almaden Country Day School | San Jose, CA | $110K/yr – $130K/yr

Almaden Country Day School

Director of Marketing Communications

San Jose, CA (On-site)

$110K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end school marketing and communications, shaping brand, content, and multi-channel storytelling for families and alumni, with governance, crisis messaging, and ROI-driven program leadership.

Brand & Editorial: guardian of visual and editorial identity, standards, and staff training.
Content & Storytelling: write/edit photography content for daily life, website, newsletters, and app.
Multi-channel & Stakeholder Engagement: oversee channels, paid/earned media, crisis comms, and parent/alumni updates.

Job Description

Develop, implement, and evaluate an annual comprehensive marketing and communications plan to raise public awareness, boost enrollment, and increase retention.
Serve as the guardian of the ACDS brand, maintaining, updating, and enforcing visual and editorial identity standards across all departments.
Train faculty, staff, and parent volunteers in the appropriate use of the ACDS Visual Identity System and Style Guide.
Manage the Marketing & Communications annual operating budget, ensuring cost-effective production and measurable ROI on advertising spend.
Serve as the school’s chief storyteller: write, edit, photograph, and occasionally design high-quality content that captures daily life at ACDS.
Develop and guide the implementation of communication vehicles that ensure parents, alumni, and other stakeholders receive timely and up-to-date information.
Manage media presence through paid advertising and “earned media” through regular press releases.
In coordination with the Head of School and executive leadership, help manage crisis communications and public-facing messaging during urgent or sensitive situations.
Create content for and oversee both the visual and editorial direction of non-academic electronic media such as the ACDS website, weekly newsletters such as Apple Seed, and the Homeroom App.
Create training and tools for communications, such as Pixevety DAM and Homeroom App.

Almaden Country Day School

Almaden Country Day School is an independent, coeducational, South San Jose school that offers programs for students from 4 years of age through 8th grade. The mission of Almaden Country School is to discover the gifts in every child. We provide a safe and affirming environment for learning, empowering children to strive, explore and build a sense of personal value. Our teachers create a rich academic foundation that corresponds with the developmental stages of childhood. We offer a wide variety of opportunities for children to extend their intellectual, social and personal potential. Our students become delightful people — confident, kind, concerned and ready to make significant contributions to our world.

Founded in 1982

San Jose, California, USA

113 employees (2 in marketing)

www.almadencountrydayschool.org