Responsibilities

• Provide day-to-day direction for SFMC across Email Studio, Journey Builder, Automation Studio, and Contact Builder to ensure platform stability and on-time campaign delivery.
• Lead the execution of the established SFMC send calendar to ensure build readiness, dependencies, and approvals within Marketing Cloud, and surfacing conflicts or risks to the Product Owner as needed.
• Deliver detailed documentation and Jira stories for SFMC builds and operational work (email/Journey/ automation setup, audience, quality assurance, deployment), aligned to Product Owner priorities and sequencing, ensuring clear requirements, acceptance criteria, and cross-team handoffs.
• Perform SFMC quality assurance and pre-send checks.
• Design, build, and maintain SFMC automations and journeys; perform quality assurance and ongoing monitoring to ensure reliability and effectiveness; partner with other teams to troubleshoot failed activities, data loads, sends or reporting and to resolve dependencies outside of Marketing Cloud; coordinate incident response, escalation, and post-incident documentation.
• Define and maintain SFMC operational standards and governance for in-platform usage including folder structure and naming conventions, data retention practices, and change/release coordination.
• Track and report operational KPIs and provide regular visibility into platform performance, along with status updates and risk signals, to marketing and technology stakeholders.

Requirements

• Bachelor’s degree in marketing, communications, information systems, or another related field, or equivalent combination of education and experience.
• 3+ years of hands-on experience in email marketing operations or marketing automation including campaign execution and delivery.
• Minimum of 1 year of experience operating Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) including release/change management and production support.
• Hands-on Salesforce Marketing Cloud experience building and maintaining Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Ability to write and troubleshoot SQL, write and use AMPscript
• Validating data, audiences, and campaigns before deployment.
• Supporting day-to-day platform operations and stability, including performing quality assurance, troubleshooting issues, and resolving problems.
• Ability to partner effectively with technical teams such as systems, data, analytics, or technology groups.
• Strong problem-solving skills, ability to think creatively and work through complex issues.
• Strong organization, communication, and documentation skills.

Preferred

• Training, supporting, or enabling marketers and platform users is a plus.
• Creating documentation, office hours, user guides, or operational resources is a plus.
• Experience with CloudPages, Marketing Cloud reporting, Data Cloud, Einstein, AI, or other advanced Salesforce capabilities is a plus.