Responsibilities

• Establishes marketing goals to ensure "share of market" and profitability of the casino.
• Develop and implement short- and long-term marketing plans to drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly.
• Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.
• Drives profit and growth through strategic marketing plans, refining strategies based on performance insights.
• Evaluate financial and technological trends, including Player Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks.
• Enhances team skills through education, training, and coaching while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players.
• Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics.
• Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media.
• Functions as the key CCCH public relations representative at events, on and off property.
• Oversee the Castle Club and VIP Player Development Program.

Requirements

• Opportunities for Internships, Apprenticeships, and Coordinated Work Study programs may be available in lieu of formal education and work experience requirements for this position for enrolled members of the Yavapai-Apache Nation.
• Required Education: High School Diploma and 4 year degree or more
• 5 years’ marketing directorial experience, or Director of Player Development required.
• 10 years’ experience in casino Marketing, Table Games and/or Slots in a senior management position with a minimum of 3 years’ experience in a tribal Player Development and marketing management position, required.
• Ability to Budget and Forecast yearly and quarterly.
• Experience of directing a team of more than 12 individuals.
• Additional education and/or related work experience may substitute for the minimum requirements of this position.
• Previous knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.
• Previous knowledge of player tracking systems, preferably Oasis, and knowledge of gaming analytical software with knowledge of OPTIX gaming system a plus.
• Must be 18+ years old and be available for all shifts, including weekends and holidays.

Preferred

• Preferred experience in multimedia advertising, including radio and TV buys.
• Background in promotions, event management, and entertainment contracting.
• Bilingual in multiple languages is preferred and be able to successfully interact with a variety of personalities.