Responsibilities

• Own and build the entire marketing function — strategy, execution, and team — from the ground up
• Lead event marketing : trade shows, local happy hours, and speaking events across multiple US cities
• Develop and execute social media and content strategy across both B2B and investor-facing audiences
• Build out influencer and referral network programs targeting real estate investors, flippers, and builders
• Drive database and lifecycle marketing to nurture prospects and expand existing accounts
• Own product marketing : positioning, messaging, and go-to-market campaigns for platform features
• Market to two distinct audiences: private lenders and institutional credit on one side, and real estate investors, flippers, and small builders on the other
• Partner closely with sales — joining calls and attending trade shows early on to deeply understand personas and the relationship-driven dynamics of the real estate industry
• Own the marketing budget : planning, forecasting, and ROI attribution
• Build and maintain marketing dashboards and performance metrics to inform strategy

Requirements

• 5+ years of B2B marketing experience in software and/or services, ideally in fintech or fintech-adjacent industries (e.g. construction tech, real estate tech, lending)
• Proven track record in full-funnel demand generation : content, events, and pipeline development
• Hands-on experience with social media, influencer, and referral marketing programs
• Experience creating and managing events — both large trade shows and smaller community-style events
• Strong brand development and messaging skills for complex fintech products
• Data-driven mindset: experience building dashboards, measuring ROI, and attributing pipeline to marketing activities
• Proficiency with marketing technology stacks — CRM and marketing automation tools (e.g. HubSpot, Salesforce), analytics platforms
• Budget ownership experience: planning, forecasting, and managing marketing spend
• Strong cross-functional collaboration skills — ability to partner tightly with sales, product, and customer success
• Startup or small-company background where you wore multiple hats and built things from scratch

Preferred

• Background in real estate, construction lending, or private credit markets
• Experience marketing to both institutional and SMB audiences simultaneously
• Prior experience as a first or early marketing hire