Responsibilities

• Develop and execute Altura’s marketing strategy and plan and to support Trailmap goals and integration with the business plan
• Steward Altura’s brand identity, ensuring consistency in messaging, visual standards, and tone across all internal and external communications.
• Develop and manage the annual marketing budgets and leverage internal and external resources to build capacity and disciplined execution
• Manage internal and external (agency) resources
• Conduct market research to continually update target client trends, budgeting processes, and pain points; develop strategies for Altura to capitalize on the market intelligence
• Collaborate proactively with Studio Leads to understand their marketing needs and execute marketing strategies.
• Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations.
• Track key performance indicators (KPI’s) to monitor the effectiveness of marketing and business development activities and present findings to the Leadership Team; collaborate with the Director of Operations and Sales Operations to track and report on the KPIs
• Leverage AI tools strategically to increase internal efficiency and accelerate content ideation, while strictly maintaining Altura's high standards for technical accuracy, brand voice, and thought leadership integrity.
• Develop a streamlined knowledge-extraction process for Altura’s technical subject matter experts, minimizing their time investment while maximizing the creation of high-impact case studies, white papers, and conference presentations.

Requirements

• Minimum 7-10 years of B2B marketing experience, with at least 3-5 years in a strategic leadership or team-management role (e.g., Director, Senior Manager)
• Experience managing external creative agency resources
• Bachelor's Degree in Marketing or related field
• Location: Southern California (Irvine) location strongly preferred for close collaboration with executive leadership, with hybrid flexibility available.
• Core Competencies: High learning agility and a proven track record of rapidly mastering complex, highly technical B2B service offerings. Ability to quickly synthesize Altura's business model, competitive advantages, and market differentiators into high-performing growth strategies
• Ability to effectively communicate and collaborate with a diverse group of stakeholders, including contractors/partners, service area leaders, senior leadership, and client/project managers.
• Experience directing creative assets, brand standards, and media production. Ability to manage and maximize external creative agencies, designers, and copywriters to execute high-quality materials.

Benefits

• health benefits (medical and dental plans), paid time off (vacation, sick and holiday), financial benefits (retirement plan with both match and annual company contribution, life insurance, short- and long-term disability, and commuter benefits). Additional benefits for regular full-time employees include fitness reimbursement, healthcare and dependent care pre-tax spending plans, tuition reimbursement, back-up daycare and family support benefits, EAP, work life assistance and a holiday contribution program.