Director of Marketing at Channellock, Inc | Meadville, PA

Channellock, Inc

Director of Marketing

Meadville, PA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive strategic, revenue-focused marketing for a global, 140-year-old brand with a strong enterprise scope.

Own integrated marketing strategy and revenue enablement across digital, product, and field.
Must-have: 8–10 years marketing leadership with manufacturing/B2B experience.
Standout: Direct oversight of agency of record and enterprise marketing lifecycle.

Job Description

Responsibilities

Design and execute a data-driven marketing strategy aligned with corporate objectives and revenue targets.
Lead customers experience initiatives that align brand promise with real-world delivery across digital, sales, and service interactions.
Oversee website performance, digital campaigns, social media, and e-commerce initiatives.
Oversee our marketing agency of record, digital ecosystem, product marketing lifecycle, and integrated marketing strategy.
This is a highly visible role requiring both strategic vision and operational execution that is accountable for market influence, customer engagement, and revenue enablement.

Requirements

Proven ability to lead integrated marketing strategies that drive measurable revenue growth.
Strong commercial acumen, including pricing strategy, margin awareness, and ROI evaluation.
Expertise in digital marketing platforms, marketing automation, and analytics tools.
Demonstrated success managing external agencies and cross-functional initiatives.
Executive presence with the ability to communicate strategic insights clearly and persuasively.
Proficiency in Microsoft Office applications and Adobe Photoshop; adaptability to emerging technologies.
Bachelor’s degree in Marketing, Business, Sales, or related field required.
8–10 years of progressive marketing leadership experience, preferably within manufacturing, industrial, or B2B environments.

Channellock, Inc

3.3 Glassdoor

Legendary pliers since 1886. Channellock, Inc. is a leading manufacturer of high-quality pliers and assorted hand tools, including our iconic, American-made CHANNELLOCK® Tongue & Groove Pliers. With over 350 dedicated employees right here in Meadville, PA, we take pride in making pliers for the hardworking tradespeople who keep our country running. Is it the easiest way? Probably not, but it’s how we’ve done things since 1886 and we’re not about to stop now. For more info, visit www.channellock.com.

Meadville, Pennsylvania, USA

133 employees (7 in marketing)

www.channellock.com

43% recommend to a friend

67% CEO approval