Director of Marketing

Fort Lee, NJ (On-site)

$84K/yr – $90K/yrDirector/Executive3+ years expFull time

Posted 2 days ago

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Job Summary

Own the end-to-end marketing and sales enablement program, driving quarterly growth plans, staff training, referral/admission workflows, and cross-functional collaboration with the Corporate Marketing and Administrator to optimize occupancy and outreach.

  • Lead quarterly marketing and growth planning
  • Drive staff training and cross-functional collaboration
  • Manage referrals, admissions processes, and tour coordination

Job Description

Responsibilities

  • Create and implement the quarterly marketing/growth plan.
  • Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
  • Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
  • Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
  • Create and implement monthly direct mail pieces to inquiries and professional referral sources.
  • Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
  • Train other department heads on the role of marketing and customer service.
  • Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
  • Train back up designees on process of giving tours and taking inquires.
  • Maintain records and results on all referral and conversion activity.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications or related field
  • 3-5 years' experience in sales and marketing and/or a related healthcare field background
  • Healthcare work experience - preferred.
  • Social Work experience - preferred.
  • Sales and Marketing experience preferred.
  • Assisted Living and Skilled Nursing Facility experience preferred.

Benefits

  • Comprehensive Healthcare Benefits
  • Multiple Medical Plans
  • Including Pharmacy
  • Including Teladoc
  • Multiple Dental Plans
  • Vision Plan
  • Health Savings Account (eligibility restrictions apply)
  • Flexible Spending Accounts
  • Voluntary Life and AD&D
  • Short-Term and Long-Term Disability Plans

Marketing Team

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