Director of Marketing

New Jersey, USA (On-site)

$85K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and lead the quarterly marketing plan and oversee the full cycle of marketing, sales, and communications to drive referrals, occupancy, and brand presence.

  • Own the quarterly plan and marketing training
  • Drive external sales and referral development
  • Coordinate events, PR, and staff development

Job Description

Responsibilities

  • 1. Create and implement the quarterly marketing/growth plan.
  • 2. Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
  • 3. Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
  • 4. Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
  • 5. Create and implement monthly direct mail pieces to inquiries and professional referral sources.
  • 6. Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
  • 7. Train other department heads on the role of marketing and customer service.
  • 8. Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
  • 9. Train back up designees on process of giving tours and taking inquires.
  • 10. Maintain records and results on all referral and conversion activity.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications or related field
  • 3-5 years' experience in sales and marketing and/or a related healthcare field background
  • Healthcare work experience - preferred.
  • Social Work experience - preferred.
  • Sales and Marketing experience preferred.
  • Assisted Living and Skilled Nursing Facility experience preferred.

Benefits

  • Comprehensive Healthcare Benefits
  • Multiple Medical Plans
  • Including Pharmacy
  • Including Teladoc
  • Multiple Dental Plans
  • Vision Plan
  • Health Savings Account (eligibility restrictions apply)
  • Flexible Spending Accounts
  • Voluntary Life and AD&D
  • Short-Term and Long-Term Disability Plans

Marketing Team

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