Responsibilities

• Develop and execute comprehensive marketing strategies that align with company growth goals, driving both inbound (SEO, GEO, content, organic) and outbound (paid media, events) marketing.
• Own product marketing, including market segmentation and ICP, messaging frameworks, voice-of-customer insights, and persona development.
• Own the marketing-sourced pipeline, creating scalable, data-driven processes to generate qualified leads and drive revenue.
• Responsible for full administration of website, including hosting environment, CMS, technical performance, conversion performance, HubSpot form integration, chatbot/playbooks, etc.
• Sales enablement includes content strategy and ownership depth to support deals, including PowerPoint presentations, ROI narratives, online calculators, and industry POVs.
• Define and elevate the brand identity and value proposition in a competitive landscape, translating technical features into compelling customer benefits.
• Thought leadership, including speaking strategy and PR/media outreach, and bylined article placement.
• Build the initial lead-gen workflows. You will be hands-on on our marketing automation platform (HubSpot) and CRM.
• Own sales pipeline measurement (MQL > SAL > SQL > Client) and media mix optimization to minimize CAC.
• Partner closely with Sales and Customer Success teams to create collateral (case studies, whitepapers, demos, battlecards) that accelerate sales cycles and support retention.

Requirements

• 3+ years of B2B marketing experience, with at least 2 years in a leadership role within a SaaS or CCaaS company
• Demonstrated success in launching products, driving demand, and supporting complex, long-cycle enterprise sales
• Expertise in PPC, SEO, email marketing, and content strategy
• Deep familiarity with CRM and marketing automation platforms (HubSpot, Marketo)
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• Strong analytical, communication, and storytelling skills

Preferred

• MBA preferred
• Leadership experience in SaaS or CCaaS (bonus)
• Experience in leading a go-to-market engine (bonus)
• Strong storytelling and communication skills (bonus)

Benefits

• 401(k)
• Dental Insurance
• Health insurance
• Paid time off
• Vision insurance
• Employee assistance program
• Flexible spending account
• Free parking
• Life insurance
• Paid holidays