Responsibilities
- Serve as a visible ambassador for our organization throughout the communities we serve.
- Conduct ongoing market assessments to identify competitive advantages, emerging trends, and unmet community needs.
- Develop strategies that differentiate our centers and highlight our clinical strengths and quality outcomes.
- Ensure consistent branding, messaging, and reputation management across all locations.
- Oversee digital marketing efforts, including websites, social media, email campaigns, and educational content.
- Develop marketing materials, presentations, brochures, advertising campaigns, and community outreach resources.
- Coordinate public relations efforts, media opportunities, community partnerships, and promotional campaigns.
- Plan and support community events, educational programs, professional conferences, and outreach initiatives.
- Develop regional business development strategies that increase admissions, occupancy, and payer mix.
- Build and strengthen relationships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other referral sources.
Requirements
- Bachelor\'s degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
- Five or more years of experience in healthcare marketing, business development, admissions, community relations, or senior living.
- Proven success building referral networks and driving organizational growth.
- Strong understanding of skilled nursing, senior living and post-acute care.
- Excellent communication, presentation, networking, and relationship-building skills.
- Ability to travel throughout Massachusetts.