Director of Marketing & Brand Strategy

Ocala, FL (On-site)

Salary Not AvailableDirector/Executive10+ years exp

Posted 5 weeks ago

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Job Summary

Own the brand strategy and multi-channel campaigns for the World Equestrian Center, tying audience insights to hospitality and equine events to drive awareness and revenue.

  • Brand & Campaign Leadership: Define positioning, messaging, and integrated campaigns across digital, social, PR, events, and hospitality touchpoints.
  • Growth & Partnerships: Oversee events, sponsorships, partnerships, and cross-brand promotions to lift occupancy, guest experiences, and revenue.
  • Data-Driven Decisions: Use analytics and market research to optimize performance, guest engagement, and growth opportunities.

Job Description

Own the brand strategy and multi-channel campaigns for the World Equestrian Center, tying audience insights to hospitality and equine events to drive awareness and revenue.

  • Develop and execute comprehensive marketing plans and strategies to drive brand awareness, customer acquisition and retention, and revenue growth across equestrian and hospitality business lines.
  • Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels to support equestrian programming, competitions, and hospitality offerings.
  • Define audience segmentation, brand positioning, and messaging to elevate the World Equestrian Center as a premier equestrian and destination experience.
  • Oversee marketing for equine events and industry sponsorships and partnerships, alongside hospitality initiatives including lodging, dining, and guest experiences.
  • Collaborate cross-functionally with operations, sales, events, executive leadership, Ownership, and Board of Directors to align marketing with business objectives, company’s vision and mission, furnish insider insights, strategies, and provide guidance to steer company endeavors.
  • Leverage data, analytics, and market research to drive decision-making, brand relevancy, and guest engagement, optimize performance, and identify growth opportunities.
  • Ensure brand consistency and ongoing evolution across all business units, including equine, hospitality, retail, and affiliated properties.
  • Identify new platforms to grow World Equestrian Center’s internal and external storytelling to reach new audiences.
  • Develop and manage strategic marketing plan, marketing and media budgets, and performance metrics.
  • Monitor current forecast and future financial/business performance and are actively involved in analyzing and implementing required changes.
Columbus Hospitality Management logo

Columbus Hospitality Management

Columbus Hospitality Management was born in 1998 from a desire to excel upon the basics of great business practices and always remain true to our core values in order to achieve success. No one does hospitality management quite like us. The properties we manage are as diverse as our clients, and we wouldn’t have it any other way. Our flexible approach makes it possible for us to manage assets including hotels, equestrian arenas, corporate housing, conference centers, restaurants and more.At Columbus Hospitality, you are the bottom line. We are passionate about developing our people so they can grow and succeed within our company. We are committed to mentoring and training our associates to be the absolute best in the industry. At Columbus Hospitality Management, you are what makes us great.We look for individuals who want to grow and learn with us. We invest in employees who don’t just bring a great résumé, but who also want to be challenged and inspired. Because people are our bottom line, we build rich professional and personal relationships that our company can stand on.We never stop reinventing ourselves. That’s where our Future Leaders program comes in. Designed to mentor the up-and-coming members of our organization by involving them in real business situations, this year-long leadership development experience attracts the best and the brightest in the hospitality industry. Whether working shoulder-to-shoulder with our President, or making investments on behalf of the company, Future Leaders isn’t a practice run; it’s the real deal. Many Future Leaders graduates go on to build a career with Columbus Hospitality Management equipped with a sharp eye and fresh perspective for business. We develop future leaders because we value nurturing our most important asset – our people.

Founded in 1998
Columbus, Ohio, USA
129 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
42.3%
Direct
37.1%
Referral
5%
Social
14.4%
Paid
1.1%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
1 (1% of company)
Marketing Roles Posted (Last 30 Days)
1