Director of Marketing & Brand

Los Angeles, CA (Unknown)

$100K/yr – $150K/yrDirector/Executive3+ years exp

Posted 1 month ago

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Job Summary

Own multi-brand omnichannel marketing for a hospitality group, shaping strategy across brand storytelling, CRM driven lifecycle programs, and experiential activations that move reservations and guest loyalty.

  • Brand & Omnichannel Ownership: set and execute unified marketing plans across all restaurant concepts and markets.
  • CRM & Lifecycle: build data-driven email and loyalty programs to boost repeat visits and guest lifetime value.
  • Growth & Experiences: combine SEO/PPC familiarity with immersive events to drive digital discovery and foot traffic.

Job Description

Responsibilities

  • Brand & Omnichannel Strategy: Develop and execute comprehensive, omnichannel marketing strategies that elevate our individual restaurant concepts while tying back to the overarching MMH vision.
  • Multi-Brand Management: Simultaneously manage and differentiate marketing efforts for multiple unique restaurant concepts across various geographic markets.
  • Digital & Content Strategy: Oversee digital marketing efforts, shaping the narrative, aesthetic, and content strategy across social media, web, and digital touchpoints.
  • Customer Relationship Management (CRM) & Lifecycle Marketing: Own the end-to-end CRM strategy specifically tailored to the restaurant industry. Build, segment, and deploy data-driven email marketing and loyalty campaigns.
  • Growth Marketing: Maintain a strong working familiarity with SEO and PPC to optimize digital discovery and reservations.
  • Experiential Marketing: Create memorable, immersive guest experiences and activations that drive foot traffic, local buzz, and brand loyalty.
  • E-commerce: Oversee and optimize our e-commerce channels to drive ancillary revenue.

Requirements

  • The Right Fit: You are a self starter who doesn't wait for instruction. You see a gap, and you fill it. You balance high level creative thinking with a gritty, figure-it-out mindset.
  • Proven Track Record: 3 to 7 years of experience in progressive growth, brand management, or similar high impact marketing roles.
  • Hospitality Veteran: Proven experience managing marketing for multiple brands simultaneously within food & beverage, hospitality, or retail.
  • Omnichannel Expert: Deep experience blending digital marketing, e-commerce, and traditional experiential marketing.
  • CRM Savvy: Hands-on experience with restaurant CRM systems and email service providers (specifically Loyalist or similar enterprise platforms).
  • Digital Literacy: Strong familiarity with the mechanics of SEO, PPC advertising, and data analytics.
  • Adaptable & Flexible: A flexible schedule that aligns with the dynamic nature of hospitality (events, restaurant openings, and travel as we expand).
  • Scrappy Leader: You have a portfolio of work that proves you can build incredible things from scratch, pivot quickly, and do a lot with a little.

Benefits

  • Paid Time Off (PTO), which includes vacation and sick time, plus a flexible schedule that respects your output over just "clocking hours."
  • 401(k)
  • Comprehensive medical, dental, and vision insurance.
  • Complimentary meals at any MMH restaurant location
  • Massive growth potential as we take our brands to the international stage.