Responsibilities

• Develop and execute targeted marketing strategies designed to maximize ticket sales, sponsorship value, and merchandise revenue.
• Oversee data collection, fan loyalty, and membership renewal campaigns.
• Build and optimize customer database marketing efforts to deliver personalized communications that increase engagement and conversion.
• Collaborate with internal departments (tickets, sponsorships, merchandise, events) to create tailored campaigns that align with business objectives.
• Provide detailed reporting on sales performance, audience engagement, and campaign ROI, and recommend adjustments to improve results.
• Serve as the primary administrator and strategic leader for HubSpot and all integrated marketing technology platforms.
• Develop and maintain CRM processes, automation workflows, lead nurturing campaigns, customer segmentation strategies, and lifecycle marketing initiatives.
• Partner with ticket sales, sponsorship sales, merchandise, events, and leadership teams to ensure CRM data supports organizational goals and revenue growth.
• Maintain data integrity through database governance, contact management standards, list segmentation, tagging structures, and reporting processes.
• Create and manage dashboards, reports, and attribution models that measure campaign performance, revenue generation, customer engagement, and return on investment.

Requirements

• Knowledge of CRM, marketing automation, reporting, and customer lifecycle management.
• Strong proficiency in database marketing tools and platforms.
• Proven track record of creating successful targeted marketing strategies that drive measurable sales.
• Strong understanding of public relations strategy, media relations, story development, and earned media generation.
• Ability to analyze marketing attribution, customer journey data, campaign performance, and CRM reporting to inform strategic decisions.
• Exceptional communication skills, both written and verbal.

Preferred

• Experience with Google Analytics preferred but not required
• Experience with WordPress or other web-based applications
• Polished presentation skills and strong attention to detail, with an ability to think and react to situations quickly and confidently
• Experience managing teams or gameday staff

Benefits

• Health benefits
• Matching 401k program
• Team Gym Membership
• Unlimited PTO Requests*
• *Vacation days are awarded at the discretion of the President, and no maximum number of days is allocated per calendar year. All vacation requests must be received at least two weeks before the needed time off. Due to in-season responsibilities, vacation time is discouraged from April 1 to September 1. If you are ill, please notify the general manager as soon as possible.