Responsibilities

• Develop and execute brand planning and marketing mix elements for the Brand.
• Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years.
• Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments.
• Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
• Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
• Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
• Lead brand management team through critical thinking, strategic decision making, and personal growth development.
• Strategic Leadership: Translates market, consumer, and business insights into clear, multi-year brand and portfolio strategies that drive growth.
• Cross-Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes.
• Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders.

Requirements

• Bachelor’s Degree required.
• A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
• Experience managing multiple direct reports.
• Project management skills. Ability to lead cross-functional partners.
• Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
• Candidate must have strong communication skills.

Preferred

• MBA Preferred.
• Fluency in the Spanish language is preferred, but not required.
• Technical experience a plus (baking background).
• Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.