Director of Marketing

Key West, FL (On-site)

$55K/yr – $85K/yrDirector/Executive2+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize a full stack marketing program for Florida Keys vacation rentals, spanning paid digital advertising, website analytics, email marketing, and social media, with ongoing collaboration with ICND and content teams to drive bookings and guest retention.

Manage Meta campaigns and audience targeting to maximize bookings
Coordinate website updates, blog content, and email campaigns with ICND and stakeholders

Job Description

Responsibilities

Digital Marketing & Advertising - Manage Meta advertising campaigns from setup through optimization
Digital Marketing & Advertising - Meet monthly with ICND account representatives to evaluate advertising opportunities
Digital Marketing & Advertising - Track campaign performance, website traffic, and booking metrics
Digital Marketing & Advertising - Develop audience targeting and re-marketing campaigns to drive bookings and guest retention
Digital Marketing & Advertising - Create segmented guest groups for email re-marketing campaigns
Website, SEO & Analytics - Work with ICND on website updates, enhancements, and issue resolution
Website, SEO & Analytics - Create and launch new webpages
Website, SEO & Analytics - Manage website popups and lead generation tools
Website, SEO & Analytics - Update featured units on a bi-monthly basis
Website, SEO & Analytics - Create and publish blog content

Requirements

Minimum 2+ years vacation rental marketing experience, website management, and social media experience
Live in FL Keys within driving distance of either Marathon or Key West office locations
Know how to make data driven decisions and create data driven metrics to measure success. Know the data tools to use for vacation rental marketing
Efficient in all things tech, quick learner with new software
Proven multi-task, organizational skills
Brand awareness in all things
Understand "Integrated Marketing" and be able to implement this strategy throughout Florida Keys

Benefits

Paid time off such as PTO, sick days, and vacation days
Health, Dental, and Vision insurance
Life insurance
Opportunity for advancement and growth in your role and the company

Better Talent

Better Talent blends technology, behavioral science, and a high-touch human approach to help you identify and hire the best candidates.Our proprietary talent acquisition process lets you focus on your core business while we handle job ad optimization and distribution, collect and analyze candidate data, and vet qualifications. This makes hiring decisions easier, faster, and more cost-effective than traditional recruiting services.

Founded in 2017

Orlando, Florida, USA

22 employees (4 in marketing)

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