Director of Marketing, B2B CRN

Bethesda, MD (Hybrid)

$119K/yr – $172K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own CRN B2B marketing execution across demand generation, campaigns, and executive-facing communications to drive measurable impact within a matrixed hospitality environment.

  • Growth planning and campaigns: Translate strategic priorities into integrated marketing programs that generate measurable demand generation across CRN and portfolio hotels.
  • Channel management: Day-to-day management of paid media and owned channels to maximize reach and engagement.
  • Cross-functional alignment: Partner with Sales, Operations, Analytics, and Finance to report performance and optimize.

Job Description

Own CRN B2B marketing execution across demand generation, campaigns, and executive-facing communications to drive measurable impact within a matrixed hospitality environment.

  • Growth planning and campaigns: Translate strategic priorities into integrated marketing programs that generate measurable demand generation across CRN and portfolio hotels.
  • Channel management: Day-to-day management of paid media and owned channels to maximize reach and engagement.
  • Cross-functional alignment: Partner with Sales, Operations, Analytics, and Finance to report performance and optimize.
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Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

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