Responsibilities

• Develop and implement marketing strategies to support occupancy goals, lead generation, and overall portfolio performance.
• Evaluate underperforming communities and create targeted marketing plans, leasing goals, and training recommendations.
• Ensure all community branding, collateral, signage, and digital assets are consistent, accurate, and compliant.
• Partner with Operations, Compliance, and Applications to maintain accuracy and compliance across all marketing materials and listings.
• Oversee online reputation management across platforms such as Google, Yelp, and ApartmentRatings, including response standards and performance goals.
• Drive traffic generation through SEO/SEM, ILS optimization, paid media, and social platforms.
• Manage listings across Internet Listing Services (ILS) including Apartments.com, Zillow, and AffordableHousing.com.
• Track and analyze marketing performance metrics such as cost per lead, conversion rates, and channel effectiveness.
• Develop and maintain marketing analytics and reporting to provide data-driven insights to leadership.
• Manage marketing vendors to ensure performance, deliverables, and contracts align with organizational goals.

Requirements

• Strong understanding of Fair Housing advertising regulations and affordable housing marketing requirements.
• Demonstrated success in digital advertising, SEO/SEM, and lead generation strategies.
• Proven ability to analyze marketing data and report on key performance metrics.
• Experience managing marketing vendors and agency relationships.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Proficiency with Yardi, RentCafé, and ILS platforms such as Apartments.com and Zillow.
• Skilled in Microsoft Office Suite and marketing design tools such as Canva or Adobe Creative Suite.
• Ability and willingness to travel as needed.

Preferred

Benefits

• A collaborative, purpose-driven culture focused on performance and impact.
• Opportunities for professional growth and development.
• Competitive compensation and comprehensive benefits package.
• A commitment to promoting from within and supporting career advancement.