Director, Marketing Automation at Wondr Health | Dallas, TX

Wondr Health

Director, Marketing Automation

Dallas, TX (Remote)

Salary Not AvailableDirector/ExecutivePart time

Posted 4 months ago

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Job Summary

Own and scale an enterprise Marketing Automation function, setting standards, governance, and cross-functional program execution.

Must-have: 10+ years in marketing with 5+ years in automation leadership and Iterable expertise.
Standout: Enterprise-wide platform ownership with governance, data analytics, and ROI focus.

Job Description

Responsibilities

Define and champion the Marketing Automation Center of Excellence, setting enterprise-wide standards, governance, and performance benchmarks.
Serve as the functional leader for marketing automation, influencing cross-functional priorities and ensuring alignment with organizational goals.
Partner with senior leadership to integrate automation strategies into broader marketing and business plans.
Lead the implementation, configuration, and optimization of marketing automation platform, ensuring seamless integration with CRM and other enterprise systems.
Establish robust workflows, QA processes, and documentation for automated journeys across channels (email, SMS, push notifications, print, etc.).
Drive platform innovation by leveraging advanced capabilities for AI personalization, segmentation, and lifecycle marketing.
Own platform operational health, incident triage, and work cross-functionally to provide resolution.
Oversee ideation, development, and flawless execution of automated campaigns that enhance participant experience and deliver measurable ROI.
Implement rigorous A/B and multi-variant testing and performance analytics to optimize touchpoint conversions and overall adoption and engagement.
Partner with analytics for campaign measurement standards (tagging, attribution inputs) and definition of KPIs and dashboard inputs.

Requirements

Bachelor's degree in Marketing, Business, Technology, or related field (Master's degree preferred).
10+ years of progressive marketing experience, including 5+ years in marketing automation leadership roles.
Proven success implementing and managing Iterable or similar enterprise-grade automation platforms.
Expertise in email marketing, lead nurturing, and multi-channel campaign orchestration.
Familiarity with CRM integrations and data governance best practices.
Deep expertise in marketing automation platforms, with Iterable experience strongly preferred.

Preferred

Experience in health, technology, or consumer-focused industries.
Working knowledge of HTML/CSS for email and landing page optimization.

Wondr Health

3.3 Glassdoor

Wondr HealthTM is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools. By treating the root cause of obesity through behavioral science, Wondr reduces risk factors to prevent chronic diseases like diabetes and hypertension, helps enhance employee productivity and engagement, decreases claims costs, and improves overall wellbeing.Wondr Health’s team of renowned doctors and scientists teaches practical, data-backed skills that empower participants to stress less, sleep better, and feel better. The highly personalized program has helped hundreds of thousands of people by teaching employees the science of eating the foods they love so they can still lose weight—regardless of their food preferences, background, or lifestyle, Wondr works for everyone.We’ve been in the benefits space for 15+ years and our clients include many Fortune 500 companies. We currently partner with over 800+ employers, brokers, health plans, and TPAs nationwide. We’ve cracked the code on the science behind improving the health of organizations—with the easiest implementation ever, third-party validated ROI, and clinical results you can count on—Wondr’s a benefit that actually benefits.We’re the ultimate “and” program—we don’t replace your diabetes management or sleep solution. Wondr can work alongside existing benefits as a standalone to enhance the impact of your other point solutions. Through the app, online community, certified coaches, and series of weekly videos that offer a new perspective on better health, participants enter a world where weight loss is a science, small steps lead to big changes, possibilities are infinite, and good habits last.

Founded in 2007

Dallas, Texas, USA

122 employees (18 in marketing)

wondrhealth.com

49% recommend to a friend