Director of Marketing Automation Data Analytics at Neighborly® | Irving, TX

Neighborly®

Director of Marketing Automation Data Analytics

Irving, TX (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing data science, experimentation, and cross-functional analytics to optimize multi-channel campaigns.

Must-have: 8+ years in marketing analytics with at least 3 years in leadership, strong modeling and experimentation track record.
Standout: Cross-functional bridge between data science and marketing with impact on decisioning and strategy.

Job Description

Responsibilities

Marketing Data Science & Modeling
Lead development and deployment of predictive models (segmentation, propensity, next-best-action, churn)
Apply machine learning and statistical techniques to improve targeting and personalization
Translate business problems into modeling approaches
Campaign Performance Measurement & Optimization: Develop and own frameworks for measuring impact of multi-channel, behavior-triggered acquisition and nurture programs across email, SMS, and app channels
Implement incrementality testing, attribution modeling, and marketing mix modeling
Deliver insights on ROI and campaign lift
Establish feedback loops for continuous optimization
Experimentation & Test Design: Build a culture of experimentation
Define best practices for statistical testing and interpretation

Requirements

8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role.
Proven track record in modeling, experimentation, and performance improvement
Expertise in marketing analytics and experimentation with strong business acumen, stakeholder management, and the ability to translate complex marketing objectives into scalable data and modeling requirements.
Strong understanding of predictive modeling, ML, and experimentation
Strong knowledge of marketing measurement (attribution, MMM)
Ability to translate business needs into analytics and data science requirements
Strong communication and senior stakeholder influence
Familiarity with marketing platforms (CRM, CDPs)
Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)
Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

Preferred

Master’s degree preferred

Benefits

Benefits: Check out our benefits offerings here: Neighborly | Benefits Guide
Financial Benefits: Equity and bonus opportunities

Neighborly®

Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.

Founded in 1981

Waco, Texas, USA

754 employees (143 in marketing)

www.neighborlybrands.com