Director of Marketing

Philadelphia, PA (Unknown)

$150K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 3 days ago

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Job Summary

Own and scale Burro's marketing function from strategy to execution, shaping demand generation, brand programs, and field-facing messaging for a technical B2B audience.

  • Define and drive the marketing roadmap and campaigns that align with revenue goals.
  • Build and scale demand generation and brand programs in robotics/agtech contexts.
  • Collaborate with sales, product, and field teams to iterate based on field insights.

Job Description

Requirements

  • 7+ years in marketing, with direct experience scaling a marketing function beyond its early foundation at an early-stage or high-growth company.
  • A track record of being both strategic and tactical: you can set the roadmap and also execute the campaign, or run the event yourself.
  • Experience building demand generation and brand programs in a technical, B2B, or industrial/agricultural context (or comparable complex-sale environment).
  • Comfortable operating with limited resources and ambiguity, and a bias toward shipping and iterating over perfecting.
  • Strong written and verbal communication skills, with the ability to translate technical robotics/autonomy concepts for a non-technical audience.
  • Willingness to spend time in the field with growers and operations teams to understand the product and the customer firsthand.
  • Genuine excitement about agriculture, robotics, and Burro's mission.
  • Experience with tools like HubSpot

Preferred

  • Early-stage startup experience or a strong affinity for thriving in a fast-paced, high-growth startup environment.
  • A blend of in-house brand/growth leadership alongside early-career agency experience.
  • Direct experience marketing robotics, autonomous systems, agtech, heavy machinery, or industrial solutions.
  • Experience building co-marketing programs, enablement tools, or messaging for third-party dealer and distributor networks.
  • Hands-on familiarity with modern B2B marketing stacks (e.g., HubSpot, Salesforce, Google Analytics, digital ad platforms).
  • Track record of leveraging customer case studies, field stories, and earned media/PR to build category authority.

Benefits

  • Competitive salary and benefits package (medical/dental/vision)
  • 401K Plan
  • Early-stage equity
  • Unlimited PTO
  • Paid parental leave

Marketing Team

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