Director, Marketing & Audience Growth, Simon Stream

New York City, NY (On-site)

$108K/yr - $139K/yr (Est.)Director/Executive8+ years expFull time

Posted 17 hrs ago

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Job Summary

Own and drive the digital-first publishing marketing program, leading data-driven growth, team development, and cross-functional collaboration to maximize readership, author acquisition, and ROI across omnichannel campaigns.

  • Define and execute the marketing and growth strategy for a digital-first publishing business.
  • Build and mentor a high-performing team while establishing clear KPIs and ROI.
  • Collaborate with product, editorial, sales, and corporate teams to scale initiatives globally.

Job Description

Responsibilities

  • Develop and execute the marketing, audience growth, and commercial strategy for Simon & Schuster's digital-first publishing business.
  • Drive measurable growth in readership, engagement, revenue, and author acquisition through data-driven marketing initiatives.
  • Build, lead, and mentor a high-performing marketing team focused on innovation, accountability, and measurable business outcomes.
  • Establish KPIs and performance metrics while ensuring strong ROI across all marketing investments.
  • Leverage audience insights, market research, and analytics to optimize campaigns, identify emerging publishing opportunities, and influence acquisition strategy.
  • Partner across Simon & Schuster—including Corporate Marketing, Product Marketing, Business Development, Editorial, Sales, and Consumer Marketing—to share best practices and scale successful initiatives globally.
  • Champion innovation by identifying emerging technologies, marketing tools, and digital platforms that create competitive advantage.
  • Lead integrated digital marketing campaigns across paid, owned, and earned channels including Amazon, Meta, Google, TikTok, Spotify, BookBub, Kindle Unlimited, Audible, and other emerging platforms.
  • Oversee digital advertising strategy, campaign execution, creative optimization, and audience targeting to maximize performance.
  • Develop CRM, lifecycle marketing, and email acquisition strategies that grow engaged reader communities.

Requirements

  • 8+ years of progressive marketing leadership experience within publishing, media, entertainment, technology, or other digital consumer businesses.
  • Demonstrated success launching and scaling digital brands or consumer products.
  • Experience growing online communities and building engaged consumer audiences.
  • Strong understanding of independent publishing, creator ecosystems, or digital author communities.
  • Experience managing multimillion-dollar marketing budgets with a focus on ROI and business performance.
  • Passion for commercial fiction, digital storytelling, audiobooks, ebooks, and evolving reader behaviors.
  • Experience and willingness to work across multiple time zones
  • UK line management experience is required.
  • Experience with many of the following: - Amazon Marketing Services (AMS) - Meta Ads Manager - Google Ads - TikTok Ads - Spotify Advertising - BookBub - CRM and email marketing platforms - Marketing automation platforms - Google Analytics and marketing dashboards - Metadata optimization and discoverability strategies - Marketing attribution and reporting tools

Preferred

  • 8+ years of progressive marketing leadership experience within publishing, media, entertainment, technology, or other digital consumer businesses.
  • Demonstrated success launching and scaling digital brands or consumer products.
  • Experience growing online communities and building engaged consumer audiences.
  • Strong understanding of independent publishing, creator ecosystems, or digital author communities.
  • Experience managing multimillion-dollar marketing budgets with a focus on ROI and business performance.
  • Passion for commercial fiction, digital storytelling, audiobooks, ebooks, and evolving reader behaviors.
  • Experience and willingness to work across multiple time zones
  • UK line management experience is required.

Benefits

  • medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.
  • Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

Simon & Schuster

3.5 Glassdoor

Simon & Schuster is a global leader in the field of general interest publishing, providing consumers worldwide with a diverse range of quality books across a wide variety of genres and printed and digital formats.

Founded in 1924
New York, New York, USA
2.4K employees (1,595 in marketing)
51% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
45.7%
Direct
40%
Referral
9.7%
Social
3.9%
Paid
0.6%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
1,295 (54% of company)
Median Career Experience
10 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

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