Own audience growth and visitor lifecycle, turning ambitious multi-channel plans into measurable increases in first-time visitors, engagement, and repeat visits.

• Audience Growth & Acquisition: Build and execute cross-channel audience growth plans targeting first-time visitors and underrepresented communities.
• Audience Growth & Acquisition: Identify unconventional marketing opportunities across platforms and cultural moments to reach new audiences organically.
• Audience Growth & Acquisition: Generate strategic visibility in markets via paid and owned channels for exhibitions, programs, expansion, and institutional identity.
• Audience Growth & Acquisition: Develop integrated marketing plans for exhibitions, public programs, events, and e-commerce reflecting The Broad's programming.
• Audience Growth & Acquisition: Oversee media buys and partnerships via the media buying agency with rigorous targeting.
• Visitor Lifecycle & Loyalty: Own the full visitor lifecycle from discovery to loyalty with stage-specific strategies.
• Visitor Lifecycle & Loyalty: Build lifecycle programs with triggered emails, re-engagement campaigns, and personalized communications.
• Visitor Lifecycle & Loyalty: Develop a loyalty framework with repeat visitation as the success metric and conduct audience research to drive returns.
• Visitor Lifecycle & Loyalty: Partner with Visitor Experience to fix friction points in the journey and align on-site experience with marketing.
• Visitor Lifecycle & Loyalty: Use segmentation and behavioral data to tailor messaging for distinct audience groups and oversee website/digital experience with conversion focus.