Director of Marketing

Sioux Falls, SD (On-site)

Salary Not AvailableDirector/Executive4+ years expFull time

Posted 2 months ago

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Job Summary

Drive facility marketing and public relations, managing media relations and multi-channel campaigns as the in-house agency lead.

  • Own development and execution of regional/national advertising and publicity campaigns.
  • Must-have: Bachelor’s degree in marketing/PR and 4 years in entertainment marketing or related field.
  • Standout: In‑house agency capabilities with cross‑channel event promotion and revenue exploration.

Job Description

Responsibilities

  • Directs the marketing and public relations image of the facility. Establishes and maintains relationships with media, industry influencers, and key community and strategic partners. Acts as facility spokesperson and liaison with the public.
  • Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
  • Creates and supervises marketing plans for events when required, to include all available services: media placement, social media, promotional development, non‑profit opportunities, etc., in coordination with event promoters to maximize ticket sales and attendance.
  • Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
  • Develops marketing materials and procedures to have the department function effectively as an in‑house agency.
  • Maintains and oversees relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
  • Oversees the coordination of promotions and special events with event promoters and facility personnel.
  • Remains current on national trends in the industry and local market changes to best serve the facility.
  • Maintains high standards, positive attitude, and professional appearance.
  • Explores new avenues of revenue(s) for the facility.
  • Develops and maintains a facility website and email subscriber newsletters.

Requirements

  • Bachelor’s degree in marketing, journalism, public relations, or related field preferred
  • 4 years of related experience in marketing, public relations, or sales in entertainment industry or related field (an equivalent combination of education and experience will be considered)
  • Working knowledge of the principles of facility management and/or special events
  • Supervisory experience preferred

Benefits

  • a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
ASM Global logo

ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Founded in 2019
Los Angeles, California, USA
2.6K employees (232 in marketing)

Traffic Signals

Monthly Visitors
40.5K
Traffic Source Mix
Search
52.2%
Direct
37%
Referral
7.7%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
152 (6% of company)
Median Career Experience
11 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

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