Director, Marketing Analytics & Insights at Covista | Chicago, IL | $150K/yr – $170K/yr

Covista

Director, Marketing Analytics & Insights

Chicago, IL (Hybrid)

$150K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics leadership for Covista Marketing COEs and segments, turning brand, web, and campaign data into actionable insights that align with enrollment and revenue goals.

Own analytics programs across Marketing COEs and business segments
Must-have: 8+ years in marketing analytics and proven team leadership
Standout: Cross-brand insight enablement with portfolio-level prioritization

Job Description

Responsibilities

Marketing COE & Business Segment Enablement
Lead an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership
Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes
Enable upper funnel teams to understand how brand, content, web experience, and advertising contribute to downstream enrollment and revenue performance
Embed analytics into planning, execution, and optimization workflows across centralized and segment specific teams
Cross Brand Insight Enablement
Partner with marketing leadership to enable a cohesive, cross brand insights approach that serves both enterprise level and segment specific decision-making
Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity
Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization
Advertising Effectiveness & Upper Funnel Measurement

Requirements

Bachelor's degree in business, Marketing, Economics, Statistics, or related discipline
8+ years of experience in marketing analytics, performance analytics, or strategy
Proven experience leading and developing analytics teams
Strong business and financial acumen
Excellent written, verbal, and executive level presentation skills
Ability to influence across complex, matrixed organizations

Preferred

Experience supporting brand, advertising, and digital experience measurement
Experience adapting analytics to attribution loss or ecosystem disruption
Familiarity with modern analytics platforms, experimentation, and AI enabled tools

Benefits

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Covista

Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

Founded in 2011

2 employees

www.covista.be