Black The Agency

Director of Marketing Analytics

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive marketing analytics strategy and insights to turn data into decision-ready actions for cross-functional impact.

  • Must-have: Proficiency in Marketing Analytics and Data Analytics
  • Standout: Experience leading cross-functional data-driven initiatives

Job Description

Responsibilities

  • lead the development and implementation of marketing analytics strategies to drive business insights and decision-making
  • analyze campaign performance
  • identify trends
  • design data-driven strategies
  • provide actionable insights to optimize marketing effectiveness
  • collaborating closely with marketing, data, and business teams

Requirements

  • Proficiency in Marketing Analytics and Data Analytics
  • Strong Analytical Skills and experience in Business Analytics
  • In-depth knowledge of marketing principles and best practices
  • Experience with data visualization tools and reporting software
  • Exceptional problem-solving and critical-thinking abilities
  • Bachelor's or Master's degree in Business, Marketing, Data Science, or a related field
  • Strong leadership and team collaboration skills
  • Proven ability to formulate and implement data-driven strategies
  • Experience in managing cross-functional teams and projects is a plus