Responsibilities

• Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units.
• Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools.
• Lead the creation of rigorous, math-based zero-based marketing budgets in partnership with Marketing and Finance, ensuring investment decisions are grounded in data, performance, and business outcomes.
• Design and deliver best-in-class reporting and dashboards that provide clear, actionable insights for marketing leaders, executives, and finance partners.
• Connect and integrate data across marketing platforms, CRM systems, media platforms, financial systems, and data warehouses to enable consistent and reliable reporting.
• Balance automated reporting with thoughtful, high-value manual analysis where judgment, context, and critical thinking are required.
• Establish measurement standards, key performance indicators, and definitions to ensure consistency and comparability across teams and regions.
• Partner closely with Performance Marketing, Marketing Operations, and MarTech teams to ensure analytics are embedded into planning, execution, and optimization workflows.
• Translate complex data into clear narratives, recommendations, and trade-offs for senior leadership and executive audiences.
• Lead and develop a high-performing marketing analytics team, setting a high bar for analytical rigor, curiosity, and business impact.

Requirements

• 10+ years of experience in marketing analytics, performance analytics, or a related analytical subject area.
• Proven experience building and owning sophisticated marketing measurement frameworks, models, and return on investment methodologies.
• Strong financial and quantitative competence, including experience with zero-based budgeting, forecasting, and investment modeling.
• Demonstrated ability to connect disparate systems and data sources into coherent, trusted reporting and insights.
• Deep experience with marketing, media, CRM, and analytics platforms; comfortable working closely with data engineering and technology teams.
• Exceptional critical thinking skills with the ability to challenge assumptions, pressure-test inputs, and improve the quality of decision-making.
• Strong executive communication skills, with the ability to influence without authority and present complex analysis clearly.
• Experience leading and developing high-performing analytics teams in matrixed or global organizations.
• Comfort operating in regulated, highly governed environments.
• Bachelor’s degree or equivalent experience in analytics, economics, finance, statistics, business, or a related field; advanced degree preferred.

Preferred

• Advanced degree preferred

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.