Director of Marketing & Alumni Affairs (University) at Baptist Health Sciences University | Memphis, TN

Baptist Health Sciences University

Director of Marketing & Alumni Affairs (University)

Memphis, TN (On-site)

Salary Not AvailableDirector/Executive10+ years expOther

Posted 3 months ago

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Job Summary

Drive strategic communications and alumni program leadership to advance enrollment, fundraising, and brand at Baptist Health Sciences University.

Develop and oversee strategic communications campaigns across media, events, and brand management.
Must-have: Ten years of marketing or communications experience, including higher education and team leadership.
Standout: Direct collaboration with Corporate Communications and University Development to align campaigns and fundraising.

Job Description

Responsibilities

Develops, implements, monitors, and evaluates strategic communications campaigns to meet enrollment, financial and community support objectives of Baptist Health Sciences University.
Oversees coordination of alumni organizational functions and University-wide special events.
Leads coordination of all media (print and electronic) to reflect consistent, accurate, and timely communications.
Manages a team in the delivery of content, development of the Baptist University brand and planning for campus and other events.
Works directly with the Corporate Communications staff to plan and coordinate communications campaigns, including media relations, advertising placements, and social media.
Maintains positive relationships through regular and professional communication with key stakeholders.
Manages secretarial student workers, and staff to ensure work is performed in a timely, efficient, and quality manner.
Prepares, administers, and monitors the annual budget for strategic communications plans and alumni projects to ensure efficient resource management.
Collaborates with the University Development Officer to identify prospects and strategies that support the fundraising goals of Baptist Health Sciences University and Baptist Memorial Health Care Foundation.
Performs other accountabilities as assigned or directed.

Requirements

Bachelor’s Degree in marketing, public relations, higher education, communications, or related field.
Ten (10) years’ work experience in the field of marketing, public relations, higher education, communications, or related field.
Must possess excellent written and verbal communication skills and ability to work as an effective team member.

Preferred

Master’s Degree in marketing, public relations, higher education, communications, or related field.
Ten (10) years' work experience with five (5) years of direct communications and marketing experience and five (5) years in a managerial position, preferably in a higher education setting.

Baptist Health Sciences University

Baptist Health Sciences University prepares graduates for careers of service and leadership by providing a comprehensive health sciences education within an integrated environment of learning and Christian principles. Grounded in Christian principles and building on the legacy of education since 1912, Baptist University is a private, specialized institution focusing on undergraduate education in the health sciences. The University seeks to attract a diverse student population who shares commitments to Christian values and ethics, academic excellence, and lifelong professional development. Learning takes place not just in the classroom setting, but in some of the finest medical facilities available. Our curriculum includes both general and health studies, as well as major-specific course work in order to prepare competent and caring health care professionals.In partnership with Baptist Memorial Health Care, Baptist University extends the learning environment beyond the classroom to include experiences found in real world health care settings throughout the Mid-South.We believe our graduates have tremendous opportunities to extend Christ's work of compassionate healing as noted with the words "Higher Education with a Higher Purpose" on our university seal. If you would like to make a difference in the lives of others, consider becoming a student at Baptist Health Sciences University. We encourage you to visit our campus so that you can meet faculty, staff, and students personally. Your future in health care starts here.

Founded in 1912

Memphis, Tennessee, USA

273 employees (10 in marketing)

www.baptistu.edu